The Resource Marketing management : analysis, planning, implementation, and control, Philip Kotler

Marketing management : analysis, planning, implementation, and control, Philip Kotler

Label
Marketing management : analysis, planning, implementation, and control
Title
Marketing management
Title remainder
analysis, planning, implementation, and control
Statement of responsibility
Philip Kotler
Creator
Subject
Language
eng
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Kotler, Philip
Index
index present
LC call number
HF5415.13
LC item number
.K64 1988
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
  • Marketing
  • Marketing
  • Marketing
  • Management
  • Marketing
  • Marketing
  • Marketingmanagement
Label
Marketing management : analysis, planning, implementation, and control, Philip Kotler
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Understanding the critical role of marketing in organizations and society -- Laying the groundwork through strategic planning -- The marketing management process and marketing planning -- Marketing information systems and marketing research -- Analyzing the marketing environment -- Analyzing consumer markets and buyer behavior -- Analyzing organizational markets and buyer behavior -- Analyzing competitors -- Measuring and forecasting markets -- Identifying market segments, selecting target markets, and developing market positions -- Marketing strategies for market leaders, challengers, followers, and nichers -- Marketing strategies for different stages of the product life cycle -- Marketing strategies for the global marketplace -- Developing, testing, and launching new products and services -- Managing products, product lines, and brands -- Managing services -- Designing pricing strategies and programs -- Selecting and managing marketing channels
  • Managing retailing, wholesaling, and physical-distribution systems -- Designing communication and promotion mix strategies -- Designing effective advertising programs -- Designing sales promotion and public relations programs -- Managing the sales force -- Organizing and implementing marketing programs -- Evaluating and controlling marketing performance
Dimensions
25 cm.
Edition
6th ed.
Extent
xxi, 776 pages
Isbn
9780135561508
Lccn
87019301
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other control number
ZBWT00241370
Other physical details
illustrations, graph.
System control number
  • (OCoLC)16472573
  • (OCoLC)ocm16472573
Label
Marketing management : analysis, planning, implementation, and control, Philip Kotler
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Understanding the critical role of marketing in organizations and society -- Laying the groundwork through strategic planning -- The marketing management process and marketing planning -- Marketing information systems and marketing research -- Analyzing the marketing environment -- Analyzing consumer markets and buyer behavior -- Analyzing organizational markets and buyer behavior -- Analyzing competitors -- Measuring and forecasting markets -- Identifying market segments, selecting target markets, and developing market positions -- Marketing strategies for market leaders, challengers, followers, and nichers -- Marketing strategies for different stages of the product life cycle -- Marketing strategies for the global marketplace -- Developing, testing, and launching new products and services -- Managing products, product lines, and brands -- Managing services -- Designing pricing strategies and programs -- Selecting and managing marketing channels
  • Managing retailing, wholesaling, and physical-distribution systems -- Designing communication and promotion mix strategies -- Designing effective advertising programs -- Designing sales promotion and public relations programs -- Managing the sales force -- Organizing and implementing marketing programs -- Evaluating and controlling marketing performance
Dimensions
25 cm.
Edition
6th ed.
Extent
xxi, 776 pages
Isbn
9780135561508
Lccn
87019301
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other control number
ZBWT00241370
Other physical details
illustrations, graph.
System control number
  • (OCoLC)16472573
  • (OCoLC)ocm16472573

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