The Resource Marketing management, Philip Kotler

Marketing management, Philip Kotler

Label
Marketing management
Title
Marketing management
Statement of responsibility
Philip Kotler
Creator
Subject
Language
eng
Summary
This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape
Action
committed to retain for EAST
Cataloging source
DLC
http://library.link/vocab/creatorName
Kotler, Philip
Illustrations
illustrations
Index
index present
LC call number
HF5415.13
LC item number
.K64 2003
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Marketing
  • Administración de mercadeo
  • Marketing
  • Marketing
  • Strategisch management
Label
Marketing management, Philip Kotler
Link
https://archive.org/details/marketingmanagem00kotl
Instantiates
Publication
Note
"Review copy not for resale"--Cover
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
27 cm
Edition
11th ed.
Extent
1 volume (various pagings)
Isbn
9780130497154
Lccn
2002022481
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
color illustrations
System control number
  • (OCoLC)49225813
  • (OCoLC)ocm49225813
Label
Marketing management, Philip Kotler
Link
https://archive.org/details/marketingmanagem00kotl
Publication
Note
"Review copy not for resale"--Cover
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
27 cm
Edition
11th ed.
Extent
1 volume (various pagings)
Isbn
9780130497154
Lccn
2002022481
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
color illustrations
System control number
  • (OCoLC)49225813
  • (OCoLC)ocm49225813

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