The Resource Marketing management, Russell S. Winer

Marketing management, Russell S. Winer

Label
Marketing management
Title
Marketing management
Statement of responsibility
Russell S. Winer
Creator
Subject
Language
eng
Action
committed to retain for EAST
Cataloging source
DLC
http://library.link/vocab/creatorName
Winer, Russell S
Illustrations
illustrations
Index
index present
LC call number
HF5415.13
LC item number
.W5476 2000
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
  • Marketing
  • Marketing
  • Lehrbuch
  • Marketingmanagement
Label
Marketing management, Russell S. Winer
Link
https://archive.org/details/marketingmanagem00wine
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
I. CUSTOMER FOCUS AND MARKETING MANAGEMENT. -- 1. The Concept of Marketing. -- 2. The Marketing Manager's Job. -- II. THE DEVELOPMENT OF A MARKETING STRATEGY. -- 3. A Strategic Marketing Framework. -- 4. Marketing Research. -- 5. Consumer Behavior and Analysis. -- 6. Organizational Buying Behavior. -- 7. Market Structure and Competitor Analysis. -- III. MARKETING MIX DECISION-MAKING. -- 8. Communications and Advertising Strategy. -- 9. Channels of Distribution. -- 10. Personal Selling. -- 11. Pricing. -- 12. Sales Promotion. -- IV. SPECIAL TOPICS IN MARKETING MANAGEMENT. -- 13. Customer Relationship Management. -- 14. Strategies for Service Markets. -- 15. Strategies for Technology-Based Markets. -- 16. Global Marketing Strategies. -- 17. New Product Development
Dimensions
26 cm
Extent
xxiv, 551 pages
Isbn
9780321014214
Lccn
99028523
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
color illustrations
System control number
  • (OCoLC)41368273
  • (OCoLC)ocm41368273
Label
Marketing management, Russell S. Winer
Link
https://archive.org/details/marketingmanagem00wine
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
I. CUSTOMER FOCUS AND MARKETING MANAGEMENT. -- 1. The Concept of Marketing. -- 2. The Marketing Manager's Job. -- II. THE DEVELOPMENT OF A MARKETING STRATEGY. -- 3. A Strategic Marketing Framework. -- 4. Marketing Research. -- 5. Consumer Behavior and Analysis. -- 6. Organizational Buying Behavior. -- 7. Market Structure and Competitor Analysis. -- III. MARKETING MIX DECISION-MAKING. -- 8. Communications and Advertising Strategy. -- 9. Channels of Distribution. -- 10. Personal Selling. -- 11. Pricing. -- 12. Sales Promotion. -- IV. SPECIAL TOPICS IN MARKETING MANAGEMENT. -- 13. Customer Relationship Management. -- 14. Strategies for Service Markets. -- 15. Strategies for Technology-Based Markets. -- 16. Global Marketing Strategies. -- 17. New Product Development
Dimensions
26 cm
Extent
xxiv, 551 pages
Isbn
9780321014214
Lccn
99028523
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
color illustrations
System control number
  • (OCoLC)41368273
  • (OCoLC)ocm41368273

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