The Resource Marketing services : competing through quality, Leonard L. Berry, A. Parasuraman

Marketing services : competing through quality, Leonard L. Berry, A. Parasuraman

Label
Marketing services : competing through quality
Title
Marketing services
Title remainder
competing through quality
Statement of responsibility
Leonard L. Berry, A. Parasuraman
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1942-
http://library.link/vocab/creatorName
Berry, Leonard L.
Illustrations
illustrations
Index
index present
LC call number
HF5415.5
LC item number
.B48 1991
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Parasuraman, A
http://library.link/vocab/subjectName
  • Customer services
  • Service industries
  • Marketing des services
  • Qualité des services
  • Service à la clientèle
  • Services (Industrie)
  • Customer services
  • Service industries
  • Marketing
  • Kwaliteitszorg
  • Service à la clientèle
  • Services
Label
Marketing services : competing through quality, Leonard L. Berry, A. Parasuraman
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 191-203) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Turning Marketing into a Line Function
  • Maximizing Services Marketing Potential
  • Managing the Evidence
  • Branding the Company
  • Authors' Note
  • An Integrative Framework for Marketing Services
  • Services and Quality
  • Quality: The Foundation for Services Marketing
  • Doing the Service Right the First Time
  • Doing the Service Very Right the Second Time
  • Managing and Exceeding Customers' Expectations
  • Building a Services Marketing Organization
Dimensions
25 cm
Extent
xi, 212 pages
Isbn
9780029030790
Lccn
91013029
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)23462375
Label
Marketing services : competing through quality, Leonard L. Berry, A. Parasuraman
Publication
Bibliography note
Includes bibliographical references (p. 191-203) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Turning Marketing into a Line Function
  • Maximizing Services Marketing Potential
  • Managing the Evidence
  • Branding the Company
  • Authors' Note
  • An Integrative Framework for Marketing Services
  • Services and Quality
  • Quality: The Foundation for Services Marketing
  • Doing the Service Right the First Time
  • Doing the Service Very Right the Second Time
  • Managing and Exceeding Customers' Expectations
  • Building a Services Marketing Organization
Dimensions
25 cm
Extent
xi, 212 pages
Isbn
9780029030790
Lccn
91013029
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)23462375

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