The Resource Marketing social change : changing behavior to promote health, social development, and the environment, Alan R. Andreasen

Marketing social change : changing behavior to promote health, social development, and the environment, Alan R. Andreasen

Label
Marketing social change : changing behavior to promote health, social development, and the environment
Title
Marketing social change
Title remainder
changing behavior to promote health, social development, and the environment
Statement of responsibility
Alan R. Andreasen
Creator
Subject
Language
eng
Summary
Marketing Social Change offers a revolutionary approach to solving a range of social problems - drug use, smoking, pollution, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behavior. Using illustrative examples of innovative marketing programs, the author describes the process of developing and implementing an effective social marketing strategy. This successful approach is based on Alan R. Andreasen's more than twenty years' experience consulting, teaching, and researching for social marketing programs around the world. This valuable resource offers public health officials, social service agencies, educators, and health care and nonprofit professionals a state-of-the-art approach to marketing social solutions and behavioral change
Cataloging source
DLC
http://library.link/vocab/creatorDate
1934-
http://library.link/vocab/creatorName
Andreasen, Alan R.
Illustrations
illustrations
Index
index present
LC call number
HN18
LC item number
.A629 1995
Literary form
non fiction
NAL call number
HN18
NAL item number
.A54 1995
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Social marketing
  • Social change
  • Social problems
  • Behavior modification
  • Gedragsverandering
  • Gezondheidszorg
  • Sociale verandering
  • Marketing social
  • Changement social
  • Problèmes sociaux
  • Modification du comportement
  • Santé publique
  • Services de santé
  • Publicité
  • Marketing
  • Lutte contre les maladies
  • Développement durable
  • Comportement du consommateur
  • Behavior modification
  • Social change
  • Social marketing
  • Social problems
  • Sociale verandering
  • Gezondheidszorg
  • Gedragsverandering
  • Marketing social
  • Sozialer Wandel
  • Soziomarketing
Label
Marketing social change : changing behavior to promote health, social development, and the environment, Alan R. Andreasen
Link
https://archive.org/details/marketingsocialc00andr
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 321-337) and indexes
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Preparing for social marketing. Putting the customer first : the essential social marketing insight -- Social marketing strategic management process -- Listening to customers : research for social marketing -- Understanding how customer behavior changes -- Doing social marketing. Targeting your customer through market segmentation strategies -- Bringing the customer to the door : creating active contemplation of new behaviors -- Making the new behavior attractive and low cost : Benefit and cost strategies -- Bringing social influence to bear and enhancing self-control -- Inducing action and ensuring maintenance -- Creating strategic partnerships : marketing to other publics -- Central principles of the new social marketing paradigm
Dimensions
24 cm
Edition
1st ed.
Extent
xx, 348 pages
Isbn
9780787901370
Lccn
95020785
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)32704885
  • (OCoLC)ocm32704885
Label
Marketing social change : changing behavior to promote health, social development, and the environment, Alan R. Andreasen
Link
https://archive.org/details/marketingsocialc00andr
Publication
Bibliography note
Includes bibliographical references (p. 321-337) and indexes
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Preparing for social marketing. Putting the customer first : the essential social marketing insight -- Social marketing strategic management process -- Listening to customers : research for social marketing -- Understanding how customer behavior changes -- Doing social marketing. Targeting your customer through market segmentation strategies -- Bringing the customer to the door : creating active contemplation of new behaviors -- Making the new behavior attractive and low cost : Benefit and cost strategies -- Bringing social influence to bear and enhancing self-control -- Inducing action and ensuring maintenance -- Creating strategic partnerships : marketing to other publics -- Central principles of the new social marketing paradigm
Dimensions
24 cm
Edition
1st ed.
Extent
xx, 348 pages
Isbn
9780787901370
Lccn
95020785
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)32704885
  • (OCoLC)ocm32704885

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