The Resource Marketing straight to the heart, Barry Feig

Marketing straight to the heart, Barry Feig

Label
Marketing straight to the heart
Title
Marketing straight to the heart
Statement of responsibility
Barry Feig
Creator
Subject
Language
eng
Summary
  • Unlike other marketing books, Marketing Straight to the Heart offers a refreshing alternative to by-the-number solutions. Feig explains that pushing your customers' emotional hot buttons is the most powerful selling tool of all. He shows you how to define those hot buttons and address them in every stage of product development and marketing. Backed by dozens of examples from success stories like Thera-Flu and Toilet Duck to anonymous failures that sit in cold, dark
  • Warehouses, he illustrates the power of creative problem solving. Feig not only teaches the overall concepts behind "share of heart" marketing, but the importance of researching and honing the correct emotional impact for your new or established product. From the controversy behind blue M & Ms, to the late-night success of home shopping networks, Barry Feig discusses emotional marketing in a humorous style - free of jargon. Smart, clear, and very effective, the advice in
  • This book will be cherished by anyone involved in the marketing process, from the veteran CEO to the first-time marketing assistant. Ultimately, Marketing Straight to the Heart proves that no company, no matter how seemingly invincible, can ignore the reality of their customers' emotions. Remember New Coke?
Cataloging source
DLC
http://library.link/vocab/creatorName
Feig, Barry
Illustrations
illustrations
Index
index present
LC call number
HF5415.3
LC item number
.F393 1997
Literary form
non fiction
http://library.link/vocab/subjectName
  • Brand choice
  • Motivation research (Marketing)
  • Marketing
  • Brand choice
  • Marketing
  • Motivation research (Marketing)
Label
Marketing straight to the heart, Barry Feig
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. What Is Share of Heart? How Can It Work for You? -- 2. Fifteen Hot Buttons to Push -- 3. Straight-to-the-Heart Marketing Research -- 4. Staking Your Claim to Your Target Market: The to-the-Heart Mission Statement -- 5. Developing the Marketing Strategy -- 6. Creating Share of Heart From the Start: Developing New Product Winners -- 7. Exploding Those Deadly Marketing Myths -- 8. How Marketing to the Heart Can Reverse the Fortunes of Stagnant or Declining Brands -- 9. Hooking the Heart Through Advertising -- 10. Making Consumers Embrace Your Products and Brands -- 11. About Value -- A Final Word From the Author
Dimensions
24 cm
Extent
xi, 210 pages
Isbn
9780814403556
Lccn
96052678
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)36135847
  • (OCoLC)ocm36135847
Label
Marketing straight to the heart, Barry Feig
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. What Is Share of Heart? How Can It Work for You? -- 2. Fifteen Hot Buttons to Push -- 3. Straight-to-the-Heart Marketing Research -- 4. Staking Your Claim to Your Target Market: The to-the-Heart Mission Statement -- 5. Developing the Marketing Strategy -- 6. Creating Share of Heart From the Start: Developing New Product Winners -- 7. Exploding Those Deadly Marketing Myths -- 8. How Marketing to the Heart Can Reverse the Fortunes of Stagnant or Declining Brands -- 9. Hooking the Heart Through Advertising -- 10. Making Consumers Embrace Your Products and Brands -- 11. About Value -- A Final Word From the Author
Dimensions
24 cm
Extent
xi, 210 pages
Isbn
9780814403556
Lccn
96052678
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)36135847
  • (OCoLC)ocm36135847

Library Locations

  • African Studies LibraryBorrow it
    771 Commonwealth Avenue, 6th Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Alumni Medical LibraryBorrow it
    72 East Concord Street, Boston, MA, 02118, US
    42.336388 -71.072393
  • Astronomy LibraryBorrow it
    725 Commonwealth Avenue, 6th Floor, Boston, MA, 02445, US
    42.350259 -71.105717
  • Fineman and Pappas Law LibrariesBorrow it
    765 Commonwealth Avenue, Boston, MA, 02215, US
    42.350979 -71.107023
  • Frederick S. Pardee Management LibraryBorrow it
    595 Commonwealth Avenue, Boston, MA, 02215, US
    42.349626 -71.099547
  • Howard Gotlieb Archival Research CenterBorrow it
    771 Commonwealth Avenue, 5th Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Mugar Memorial LibraryBorrow it
    771 Commonwealth Avenue, Boston, MA, 02215, US
    42.350723 -71.108227
  • Music LibraryBorrow it
    771 Commonwealth Avenue, 2nd Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Pikering Educational Resources LibraryBorrow it
    2 Silber Way, Boston, MA, 02215, US
    42.349804 -71.101425
  • School of Theology LibraryBorrow it
    745 Commonwealth Avenue, 2nd Floor, Boston, MA, 02215, US
    42.350494 -71.107235
  • Science & Engineering LibraryBorrow it
    38 Cummington Mall, Boston, MA, 02215, US
    42.348472 -71.102257
  • Stone Science LibraryBorrow it
    675 Commonwealth Avenue, Boston, MA, 02445, US
    42.350103 -71.103784
Processing Feedback ...