The Resource Marketing strategy : a decision-focused approach, Orville C. Walker Jr. [and others]

Marketing strategy : a decision-focused approach, Orville C. Walker Jr. [and others]

Label
Marketing strategy : a decision-focused approach
Title
Marketing strategy
Title remainder
a decision-focused approach
Statement of responsibility
Orville C. Walker Jr. [and others]
Contributor
Subject
Language
eng
Related
Member of
Action
committed to retain for EAST
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HF5415.13
LC item number
.W249 2003
Literary form
non fiction
Nature of contents
  • indexes
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Walker, Orville C
  • Walker, Orville C
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
  • Marketing
  • Marketing
  • Strategische planning
  • Marketingstrategie
Label
Marketing strategy : a decision-focused approach, Orville C. Walker Jr. [and others]
Instantiates
Publication
Note
  • Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. 3rd ed. c1999
  • Title on accompanying CD-ROM: GAMAR 3; GAMAR 3 is an international market-planning software simulation [WIndows based] with which the student operates a simulated global company
  • Interactive website offers a series of self-diagnostic questions to enabled students to self-test their understanding of the tools and decision frameworks covered in each chapter of the text. The site also offers suggested activities and assignments for each chapter for instructors. In addition, the site also suggests the "best of the best" decision-focused cases and other supplemental readings
Accompanying material
1 CD-ROM (4 3/4 in.).
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
26 cm +
Dimensions
4 3/4 in. or 12 cm.
Edition
4th ed.
Extent
xviii, 365 pages
Isbn
9780072466706
Lccn
2002020042
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations (some color)
Sound
unknown sound
Specific material designation
optical disk
System control number
  • (OCoLC)48943532
  • (OCoLC)ocm48943532
System details
Systems requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 98, or higher; Microsoft Excel 97 or higher; Microsoft Access 97 or higher and either Netscape Navigator 4.0 or higher; or Microsoft Internet Explorer 5 or higher
Label
Marketing strategy : a decision-focused approach, Orville C. Walker Jr. [and others]
Publication
Note
  • Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. 3rd ed. c1999
  • Title on accompanying CD-ROM: GAMAR 3; GAMAR 3 is an international market-planning software simulation [WIndows based] with which the student operates a simulated global company
  • Interactive website offers a series of self-diagnostic questions to enabled students to self-test their understanding of the tools and decision frameworks covered in each chapter of the text. The site also offers suggested activities and assignments for each chapter for instructors. In addition, the site also suggests the "best of the best" decision-focused cases and other supplemental readings
Accompanying material
1 CD-ROM (4 3/4 in.).
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
26 cm +
Dimensions
4 3/4 in. or 12 cm.
Edition
4th ed.
Extent
xviii, 365 pages
Isbn
9780072466706
Lccn
2002020042
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations (some color)
Sound
unknown sound
Specific material designation
optical disk
System control number
  • (OCoLC)48943532
  • (OCoLC)ocm48943532
System details
Systems requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 98, or higher; Microsoft Excel 97 or higher; Microsoft Access 97 or higher and either Netscape Navigator 4.0 or higher; or Microsoft Internet Explorer 5 or higher

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