The Resource Marketing through turbulent times, Jenny Darroch

Marketing through turbulent times, Jenny Darroch

Label
Marketing through turbulent times
Title
Marketing through turbulent times
Statement of responsibility
Jenny Darroch
Creator
Subject
Language
eng
Summary
"At some time in the future the recession will end. But what will happen then? How will customers respond to organizations that mistreated them in the past? What can organizations do now? Marketing Through Turbulent Times addresses these questions by tying together four themes: democracy, economic recession, individual depression and customer-centred strategies. Written for decision makers who want to ensure that their marketing strategies are not only relevant for today's difficult environment but will also provide a solid foundation for future growth, this book is an invaluable resource for anyone making strategic marketing decisions. Marketing Through Turbulent Times is a common sense, accessible book about marketing that provides a range of tools, principles and approaches for managers wanting to fine tune their current marketing strategies today and identify innovative growth opportunities which will allow them to lead their organization toward a robust future"--Provided by publisher
Action
committed to retain for EAST
Cataloging source
DLC
http://library.link/vocab/creatorName
Darroch, Jenny
Illustrations
illustrations
Index
index present
LC call number
HD38.5
LC item number
.D36 2010
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Business logistics
  • Consumers
  • Business logistics
  • Consumers
Label
Marketing through turbulent times, Jenny Darroch
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 159-169) and index
Contents
Consumers' Perspective -- Consumer Response: Combining Hopefulness with Hopelessness -- Social Media: Giving a Voice Back to the People -- Staying Focused -- Hope Is Not Enough: Some Guiding Principles for Marketing through Turbulent Times -- Marketing through Turbulent Times: Growth through Excellent Execution -- Pushing the Boundaries -- Pushing Product-Market Boundaries: What Is a Market? -- Pushing Product-Market Boundaries by Pursuing Growth Opportunities and Creating New Markets -- Risks, Benefits, and Other Things -- Generating Growth - The Risks -- Generating Growth - The Benefits of Being First -- Where do Ideas Come from and How to Manage Ideas from Within the Organization
Dimensions
24 cm.
Extent
xvi, 176 p.
Isbn
9780230237308
Isbn Type
(hardback)
Lccn
2009047026
Other physical details
ill.
System control number
  • (OCoLC)318873472
  • (OCoLC)ocn318873472
Label
Marketing through turbulent times, Jenny Darroch
Publication
Bibliography note
Includes bibliographical references (p. 159-169) and index
Contents
Consumers' Perspective -- Consumer Response: Combining Hopefulness with Hopelessness -- Social Media: Giving a Voice Back to the People -- Staying Focused -- Hope Is Not Enough: Some Guiding Principles for Marketing through Turbulent Times -- Marketing through Turbulent Times: Growth through Excellent Execution -- Pushing the Boundaries -- Pushing Product-Market Boundaries: What Is a Market? -- Pushing Product-Market Boundaries by Pursuing Growth Opportunities and Creating New Markets -- Risks, Benefits, and Other Things -- Generating Growth - The Risks -- Generating Growth - The Benefits of Being First -- Where do Ideas Come from and How to Manage Ideas from Within the Organization
Dimensions
24 cm.
Extent
xvi, 176 p.
Isbn
9780230237308
Isbn Type
(hardback)
Lccn
2009047026
Other physical details
ill.
System control number
  • (OCoLC)318873472
  • (OCoLC)ocn318873472

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