The Resource Marketing to generation X, Karen Ritchie

Marketing to generation X, Karen Ritchie

Label
Marketing to generation X
Title
Marketing to generation X
Statement of responsibility
Karen Ritchie
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Ritchie, Karen
Illustrations
illustrations
Index
index present
LC call number
HF5415
LC item number
.R5524 1995
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Marketing
  • Young consumers
  • Generation X
  • Mass media and business
  • Generation X
  • Marketing
  • Young consumers
  • Marketing
  • Jongeren
  • Erwachsener (18-35 Jahre)
  • Marketing
  • Zielgruppe
  • USA
Label
Marketing to generation X, Karen Ritchie
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 169-171) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
How I got started -- Why bother? -- What did we do to deserve them? -- Diversity reigns! -- Mass media: the wonder years -- Growing up X: rumor, scandal, and trash TV -- Interactivity and the new media -- Consumer behavior: choosing brand X -- Future X: implications for marketing -- The future of advertising
Dimensions
24 cm
Extent
xi, 177 pages
Isbn
9780029265451
Lccn
94036209
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)31206877
  • (OCoLC)ocm31206877
Label
Marketing to generation X, Karen Ritchie
Publication
Bibliography note
Includes bibliographical references (p. 169-171) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
How I got started -- Why bother? -- What did we do to deserve them? -- Diversity reigns! -- Mass media: the wonder years -- Growing up X: rumor, scandal, and trash TV -- Interactivity and the new media -- Consumer behavior: choosing brand X -- Future X: implications for marketing -- The future of advertising
Dimensions
24 cm
Extent
xi, 177 pages
Isbn
9780029265451
Lccn
94036209
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)31206877
  • (OCoLC)ocm31206877

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