The Resource Marketing to the changing household : management and research perspectives, edited by Mary Lou Roberts and Lawrence H. Wortzel

Marketing to the changing household : management and research perspectives, edited by Mary Lou Roberts and Lawrence H. Wortzel

Label
Marketing to the changing household : management and research perspectives
Title
Marketing to the changing household
Title remainder
management and research perspectives
Statement of responsibility
edited by Mary Lou Roberts and Lawrence H. Wortzel
Contributor
Subject
Genre
Language
eng
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HF5415.3
LC item number
.M278 1984
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Roberts, Mary Lou
  • Wortzel, Lawrence H
http://library.link/vocab/subjectName
  • Households
  • Marketing research
  • Marketing
  • Ménages (Statistique)
  • Marketing
  • Marketing
  • Households
  • Marketing
  • Marketing research
  • Marketing
  • Haushalt
  • Aufsatzsammlung
  • Familiensoziologie
  • Verbraucherverhalten
  • Marketing - Gestion
  • Marketing - Recherche
  • Ménages (Statistique) - États-Unis
  • Familiensoziologie
  • Haushalt
  • Marketing
  • Verbraucherverhalten
  • United States
  • USA
  • USA
Label
Marketing to the changing household : management and research perspectives, edited by Mary Lou Roberts and Lawrence H. Wortzel
Instantiates
Publication
Note
Includes index
Bibliography note
Bibliography: p. 301-330
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
24 cm
Extent
xxv, 349 pages
Isbn
9780884109860
Lccn
84012288
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)10913631
Label
Marketing to the changing household : management and research perspectives, edited by Mary Lou Roberts and Lawrence H. Wortzel
Publication
Note
Includes index
Bibliography note
Bibliography: p. 301-330
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
24 cm
Extent
xxv, 349 pages
Isbn
9780884109860
Lccn
84012288
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)10913631

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