The Resource Marketing to the mind : right brain strategies for advertising and marketing, Richard C. Maddock and Richard L. Fulton

Marketing to the mind : right brain strategies for advertising and marketing, Richard C. Maddock and Richard L. Fulton

Label
Marketing to the mind : right brain strategies for advertising and marketing
Title
Marketing to the mind
Title remainder
right brain strategies for advertising and marketing
Statement of responsibility
Richard C. Maddock and Richard L. Fulton
Creator
Contributor
Subject
Language
eng
Summary
Psychologist Maddock and his co-author Fulton give the readers a clear understanding of how the mind works, based on up-to-date research, and a new way to understand human motivation and behavior. Drawing uniquely from medicine, clinical psychology, and the practice that will provide advertisers with almost a blueprint for executing creative strategies and developing marketing plans with a better chance of success. In so doing, the authors make clear that "marketing to the mind" is a diagnostic technique, a way to quickly and inexpensively analyze consumer resistance. With concepts, theories, and research clearly laid out, the authors show how the technique can be applied to a variety of products and services. A practical and engrossing book for the advertising and marketing community, and for teachers, consultants, and students too
Cataloging source
DLC
http://library.link/vocab/creatorName
Maddock, Richard C
Illustrations
illustrations
Index
index present
LC call number
HF5822
LC item number
.M33 1996
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Fulton, Richard L
http://library.link/vocab/subjectName
  • Advertising
  • Motivation research (Marketing)
  • Marketing
  • Publicité
  • Motivation, Études de (Marketing)
  • Marketing
  • Advertising
  • Marketing
  • Motivation research (Marketing)
  • Reclame
  • Psychologische aspecten
Label
Marketing to the mind : right brain strategies for advertising and marketing, Richard C. Maddock and Richard L. Fulton
Instantiates
Publication
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. Advertising Past and Present -- 2. Advertising to the Right and Left Sides of the Brain -- 3. The Secrets of the Silent Side -- 4. Marketing to the Mind: How to Market and Advertise Directly to Consumer Motivations and Emotions -- 5. Absurdities -- 6. Personalizations -- 7. Motives and Emotions, Features and Benefits -- 8. Right Brain Motivational Research -- 9. Updating Focus Group Techniques for Investigating Consumer Motivation -- 10. From Qualitative to Quantitative -- 11. The Sensory Side of Advertising and Marketing -- 12. The Empirical Side of Advertising and Marketing -- 13. How Motivation is Used to Design Effective Advertising and Marketing Strategies -- 14. Casino Gambling and Wagering -- 15. Restaurant Marketing -- 16. Amusement and Themed Attractions -- 17. Fashion Marketing and Merchandising -- 18. Cosmetics Marketing -- 19. Automotive Advertising and Marketing -- 20. Why People Still Visit Elvis and Graceland -- 21. Marketing Professional and Nonprofit Services -- 22. Marketing Commodity and Business Services -- 23. The Features and Benefits of Three-dimensional (Silent Side) Marketing
Dimensions
24 cm
Extent
xvii, 280 pages
Isbn
9781567200317
Lccn
95050743
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)33862673
  • (OCoLC)ocm33862673
Label
Marketing to the mind : right brain strategies for advertising and marketing, Richard C. Maddock and Richard L. Fulton
Publication
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. Advertising Past and Present -- 2. Advertising to the Right and Left Sides of the Brain -- 3. The Secrets of the Silent Side -- 4. Marketing to the Mind: How to Market and Advertise Directly to Consumer Motivations and Emotions -- 5. Absurdities -- 6. Personalizations -- 7. Motives and Emotions, Features and Benefits -- 8. Right Brain Motivational Research -- 9. Updating Focus Group Techniques for Investigating Consumer Motivation -- 10. From Qualitative to Quantitative -- 11. The Sensory Side of Advertising and Marketing -- 12. The Empirical Side of Advertising and Marketing -- 13. How Motivation is Used to Design Effective Advertising and Marketing Strategies -- 14. Casino Gambling and Wagering -- 15. Restaurant Marketing -- 16. Amusement and Themed Attractions -- 17. Fashion Marketing and Merchandising -- 18. Cosmetics Marketing -- 19. Automotive Advertising and Marketing -- 20. Why People Still Visit Elvis and Graceland -- 21. Marketing Professional and Nonprofit Services -- 22. Marketing Commodity and Business Services -- 23. The Features and Benefits of Three-dimensional (Silent Side) Marketing
Dimensions
24 cm
Extent
xvii, 280 pages
Isbn
9781567200317
Lccn
95050743
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)33862673
  • (OCoLC)ocm33862673

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