The Resource Marketing warfare, by Al Ries and Jack Trout

Marketing warfare, by Al Ries and Jack Trout

Label
Marketing warfare
Title
Marketing warfare
Statement of responsibility
by Al Ries and Jack Trout
Creator
Contributor
Subject
Language
eng
Summary
"How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and the beer war!"--Jacket subtitle
Cataloging source
DLC
http://library.link/vocab/creatorName
Ries, Al
Illustrations
  • illustrations
  • plates
Index
index present
LC call number
HF5415
LC item number
.R544 1986
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Trout, Jack
http://library.link/vocab/subjectName
  • Marketing
  • Competition
  • Marketing
  • Concurrence
  • Competition
  • Marketing
  • Marketing
  • Marketing
  • Concurrence
Label
Marketing warfare, by Al Ries and Jack Trout
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Principles of offensive warfare
  • Principles of flanking warfare
  • Principles of guerrilla warfare
  • The cola war
  • The beer war
  • The burger war
  • Introduction: Marketing is war
  • 2500 years of war
  • The principle of force
  • The superiority of the defense
  • The new era of competition
  • The nature of the battleground
  • The strategic square
  • Principles of defensive warfare
Dimensions
21 cm
Extent
viii, 216 pages, [2] leaves of plates
Isbn
9780070527300
Lccn
85014957
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)12214415
  • (OCoLC)ocm12214415
Label
Marketing warfare, by Al Ries and Jack Trout
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Principles of offensive warfare
  • Principles of flanking warfare
  • Principles of guerrilla warfare
  • The cola war
  • The beer war
  • The burger war
  • Introduction: Marketing is war
  • 2500 years of war
  • The principle of force
  • The superiority of the defense
  • The new era of competition
  • The nature of the battleground
  • The strategic square
  • Principles of defensive warfare
Dimensions
21 cm
Extent
viii, 216 pages, [2] leaves of plates
Isbn
9780070527300
Lccn
85014957
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)12214415
  • (OCoLC)ocm12214415

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