The Resource Marketplace lifestyles in an age of social media : theory and methods, Lynne R. Kahle and Pierre Valette-Florence, (electronic resource)

Marketplace lifestyles in an age of social media : theory and methods, Lynne R. Kahle and Pierre Valette-Florence, (electronic resource)

Label
Marketplace lifestyles in an age of social media : theory and methods
Title
Marketplace lifestyles in an age of social media
Title remainder
theory and methods
Statement of responsibility
Lynne R. Kahle and Pierre Valette-Florence
Creator
Contributor
Provider
Subject
Language
eng
Summary
Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect among scholars. This book approaches the concept of lifestyle from a current scholarly perspective, and subjects it to rigorous theoretical standards with an integrated, applied psychological point of view
Cataloging source
IDEBK
http://library.link/vocab/creatorName
Kahle, Lynn R
Illustrations
illustrations
Index
index present
LC call number
HQ2042
LC item number
.K34 2012
Literary form
non fiction
Nature of contents
  • standards specifications
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • ebrary
  • Valette-Florence, Pierre
http://library.link/vocab/subjectName
  • Lifestyles
  • Imagery (Psychology)
  • Internet marketing
  • Social media
  • Imagery (Psychology)
  • Internet marketing
  • Lifestyles
  • Social media
Label
Marketplace lifestyles in an age of social media : theory and methods, Lynne R. Kahle and Pierre Valette-Florence, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Origins and definitions -- Methodological approaches centered on values -- Traditional approaches focusing on attitudes and activities -- French approaches -- The analysis of products, goods, and services purchased by the consumer -- Fields of application of lifestyles -- New methodological and conceptual proposals -- Social media and a theory and method for future research -- General conclusions
Dimensions
unknown
Extent
1 online resource (xviii, 307 pages)
Form of item
electronic
Isbn
9781280684760
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Specific material designation
remote
System control number
  • (OCoLC)794904622
  • (OCoLC)ocn794904622
Label
Marketplace lifestyles in an age of social media : theory and methods, Lynne R. Kahle and Pierre Valette-Florence, (electronic resource)
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Origins and definitions -- Methodological approaches centered on values -- Traditional approaches focusing on attitudes and activities -- French approaches -- The analysis of products, goods, and services purchased by the consumer -- Fields of application of lifestyles -- New methodological and conceptual proposals -- Social media and a theory and method for future research -- General conclusions
Dimensions
unknown
Extent
1 online resource (xviii, 307 pages)
Form of item
electronic
Isbn
9781280684760
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Specific material designation
remote
System control number
  • (OCoLC)794904622
  • (OCoLC)ocn794904622

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