The Resource Media and communication research methods : an introduction to qualitative and quantitative approaches, Arthur Asa Berger

Media and communication research methods : an introduction to qualitative and quantitative approaches, Arthur Asa Berger

Label
Media and communication research methods : an introduction to qualitative and quantitative approaches
Title
Media and communication research methods
Title remainder
an introduction to qualitative and quantitative approaches
Statement of responsibility
Arthur Asa Berger
Creator
Subject
Genre
Language
eng
Summary
  • -Comprehensiveness: From opening discussions on the nature of research to thorough treatment of the methods of textual analysis, qualitative and quantitative methods, and finally writing up research, the breadth of coverage is the hallmark of this text
  • -Humor: Chapter-opening conversations with the author's "Grand Inquisitor" (who poses questions about the nature of research), numerous cartoons, and references to student life use humor to make the material approachable and accessible
  • -Applications and exercises in each method chapter: These allow students to practice and apply what they've learned in the chapter
  • -Fresh content throughout: New material on Culture Codes (and the work of Clothaire Rapaille), a new discussion of Janice Radway's participant observation study, a new "How to Read Analytically" section in Chapter 2, new images, and updated statistics and references bring this much-loved text up-to-date. --Book Jacket
Cataloging source
DLC
http://library.link/vocab/creatorDate
1933-
http://library.link/vocab/creatorName
Berger, Arthur Asa
Illustrations
illustrations
Index
index present
LC call number
P91.3
LC item number
.B385 2011
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Mass media
  • Communication
  • Communication
  • Mass media
  • Medienforschung
  • Kommunikationsforschung
  • Massenmedien
  • Recherche
  • Methode
  • Textanalyse
  • Kommunikation
Label
Media and communication research methods : an introduction to qualitative and quantitative approaches, Arthur Asa Berger
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 309-313) and index
Contents
Part 1: Getting Started -- Part 2: Methods of Textual Analysis -- Part 3: Qualitative Research Methods -- Part IV. Quantitative Research methods -- Part 5: Putting it All Together
Dimensions
23 cm.
Edition
2nd ed.
Extent
xvii, 341 p.
Isbn
9781412987776
Isbn Type
(pbk.)
Lccn
2010026693
Other physical details
ill.
System control number
  • (OCoLC)617425457
  • (OCoLC)ocn617425457
Label
Media and communication research methods : an introduction to qualitative and quantitative approaches, Arthur Asa Berger
Publication
Bibliography note
Includes bibliographical references (p. 309-313) and index
Contents
Part 1: Getting Started -- Part 2: Methods of Textual Analysis -- Part 3: Qualitative Research Methods -- Part IV. Quantitative Research methods -- Part 5: Putting it All Together
Dimensions
23 cm.
Edition
2nd ed.
Extent
xvii, 341 p.
Isbn
9781412987776
Isbn Type
(pbk.)
Lccn
2010026693
Other physical details
ill.
System control number
  • (OCoLC)617425457
  • (OCoLC)ocn617425457

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