The Resource Medical device design : innovation from concept to market, Peter J. Ogrodnik, (electronic resource)

Medical device design : innovation from concept to market, Peter J. Ogrodnik, (electronic resource)

Label
Medical device design : innovation from concept to market
Title
Medical device design
Title remainder
innovation from concept to market
Statement of responsibility
Peter J. Ogrodnik
Creator
Contributor
Provider
Subject
Language
eng
Cataloging source
E7B
http://library.link/vocab/creatorName
Ogrodnik, Peter J
Illustrations
illustrations
Index
index present
LC call number
R856
LC item number
.O37 2013eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
NLM call number
  • 2013 B-295
  • W 26
http://library.link/vocab/relatedWorkOrContributorName
ebrary
http://library.link/vocab/subjectName
  • Medical instruments and apparatus
  • Medical instruments and apparatus
  • Medical instruments and apparatus
  • Biomedical engineering
  • Engineering design
  • Equipment Design
  • Equipment Design
  • Equipment and Supplies
  • Equipment and Supplies
  • Inventions
  • Inventions
  • Marketing of Health Services
  • Marketing of Health Services
  • MEDICAL / Allied Health Services / Medical Technology
  • MEDICAL / Biotechnology
  • MEDICAL / Family & General Practice
  • MEDICAL / Lasers in Medicine
  • TECHNOLOGY & ENGINEERING / Biomedical
  • Biomedical engineering
  • Engineering design
  • Medical instruments and apparatus
  • Medical instruments and apparatus
  • Medical instruments and apparatus
Label
Medical device design : innovation from concept to market, Peter J. Ogrodnik, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Machine generated contents note: ch. 1 Introduction -- 1.1.What Is Design? -- 1.2.The Design Life Cycle -- 1.3.Medical Devices Definitions -- 1.4.Summary -- References -- ch. 2 Classifying Medical Devices -- 2.1.Introduction: Why Classify? -- 2.2.Classification Rules -- 2.3.Classification Case Study -- 2.3.1.EU Classification -- 2.3.2.USA Classification -- 2.3.3.Special Cases -- 2.4.Classification Models -- 2.5.Classification and the Design Process -- 2.6.Summary -- References -- ch. 3 The Design Process -- 3.1.Design Process versus Design Control -- 3.2.Design Models -- 3.2.1.Pahl and Beitz, and Pugh -- 3.2.2.Divergent--Convergent Model -- 3.3.Managing Design -- 3.3.1.Common Design Management Models -- 3.4.Cross-Reference with Regulatory Requirements -- 3.5.Summary -- Tasks -- References -- Further Reading -- ch. 4 Implementing Design Procedures -- 4.1.Introduction -- 4.2.Review of Guidelines -- 4.3.Overall Procedure -- 4.4.Audit/Review Procedure -- 4.5.The Design Process -- 4.5.1.New Product Procedure -- 4.5.2.Clarification/Product Specification Procedure -- 4.5.3.Detailed Design Procedure -- 4.5.4.Design Verification/Validation/Evaluation Procedure -- 4.5.5.Design Changes -- 4.5.6.Control of Documents -- 4.5.7.Risk Assessment Procedure -- 4.6.Implementing a Procedure -- 4.7.Summary -- References -- ch. 5 Developing Your Product Design Specification -- 5.1.Introduction -- 5.2.Developing the Statement of Need (or Brief) -- 5.2.1.Identifying the "One Thing" -- 5.2.2.Formalizing the Statement of Need -- 5.3.The Product Design Specification (PDS) -- 5.3.1.Essential Elements of a PDS -- 5.4.Finding, Extracting, and Analyzing the Content -- 5.4.1.Focus Groups -- 5.4.2.Regulatory Bodies -- 5.4.3.Immersion -- 5.4.4.Libraries -- 5.4.5.Technical Literature -- 5.4.6.The Internet -- 5.4.7.Conferences and Symposia -- 5.4.8.Others -- 5.5.Summary -- References -- ch. 6 Generating Ideas and Concepts -- 6.1.Introduction -- 6.2.The "Engineer's Notebook" -- 6.3.Creative Space -- 6.3.1.The White Room -- 6.3.2.Personal Space -- 6.4.Generating Concepts/Ideas -- 6.4.1.Radial Thinking -- 6.4.2.Inversion (or Word Association) -- 6.4.3.Analogue -- 6.4.4.Brainstorming -- 6.4.5.Discretizing -- 6.4.6.Morphological Analysis -- 6.4.7.Research -- 6.4.8.We Have Ideas! -- 6.5.Selecting Concepts and Ideas -- 6.5.1.Morphological Analysis -- 6.5.2.Criteria Assessment -- 6.5.3.Weighted Criteria Assessment -- 6.6.Summary -- References -- ch. 7 Quality in Design -- 7.1.Introduction -- 7.2.Optimization -- 7.3.Design of Experiments/2k Factorial Experiments -- 7.4.House of Quality -- 7.5.Failure Mode and Effect Analysis (FMEA) -- 7.5.1.Fault Tree Analysis -- 7.5.2.Ishikawa Diagram -- 7.6.D4X -- 7.7.Six Sigma -- 7.8.Summary -- References -- ch. 8 Design Realization/Detailed Design -- 8.1.Introduction -- 8.2.The Process to Design Realization -- 8.2.1.Macro Project Plan -- 8.2.2.Assemble Design Team -- 8.2.3.Micro Plan -- 8.2.4.Delivery of Subprojects -- 8.2.5.Delivery of Overall Design -- 8.2.6.How? -- 8.3.Assemble Your Detailed Design Team -- 8.3.1.DHF Considerations for the "Lead Designer" -- 8.3.2.Phases of a Team -- 8.3.3.Design Meetings/Design Reviews -- 8.4.Design Calculations -- 8.4.1.Computer-Aided Analysis -- 8.4.2.Computer-Aided Analysis Disciplines -- 8.5.Materials Selection -- 8.5.1.Formalizing the Selection Process -- 8.5.2.PDS -- 8.5.3.Precedent -- 8.5.4.Research -- 8.5.5.Regulatory Bodies -- 8.5.6.Standards -- 8.5.7.Materials Search Engines -- 8.5.8.Advisory Bodies -- 8.5.9.Consultancies -- 8.5.10.Animal Products -- 8.5.11.Biocompatibility -- 8.6.Computer-Aided Design -- 8.6.1.Cloud Computing -- 8.6.2.Document and Revision Management -- 8.6.3.Collaboration -- 8.6.4.Reverse Engineering -- 8.6.5.Engineering Drawings -- 8.6.6.Part Numbering -- 8.6.7.Tolerances -- 8.6.8.Sign Off -- 8.6.9.Rapid Prototyping (RP) -- 8.6.10.3D Visualization -- 8.7.D4X -- 8.7.1.Design for Manufacture (DFM) -- 8.7.2.Design for Assembly (DFA) -- 8.7.3.Design for Disassembly (DFDA) -- 8.7.4.Design for Sterilization (DFS) -- 8.7.5.Design for Environment/Sustainability (DFE) -- 8.8.Design for Usability (DFU) -- 8.8.1.Ergonomics -- 8.8.2.Man-Machine Interface -- 8.8.3.Design for Desirability -- 8.9.Summary -- References -- ch. 9 Evaluation (Validation and Verification) -- 9.1.Introduction -- 9.1.1.Clinical Trial or Clinical Evaluation: What Is the Difference? -- 9.1.2.Why Do an Evaluation? -- 9.1.3.What Is in an Evaluation? -- 9.1.4.Relationship with the PDS -- 9.1.5.Method of Demonstration -- 9.2.Risk Analysis -- 9.2.1.Identifying Risks/Hazards -- 9.2.2.Assessing Level of Risk -- 9.3.Criteria-Based Evaluation -- 9.3.1.In Vitro/In Vivo -- 9.3.2.Accelerated Life Tests -- 9.3.3.Calibration -- 9.3.4.Surface Evaluation -- 9.4.Computer-Based Evaluation -- 9.4.1.Animation -- 9.4.2.Dynamic Simulation -- 9.4.3.Finite Element Analysis -- 9.4.4.Computational Fluid Dynamics -- 9.4.5.Caveat -- 9.5.Value to "Healthcare" Analysis -- 9.5.1.Distinct Health Benefits -- 9.5.2.Stating Clinical Benefits -- 9.6.Clinical Studies and Clinical Trials -- 9.6.1.The Hypothesis -- 9.6.2.Investigation Specification -- 9.6.3.Relationship with Ethical Committees -- 9.6.4.Relationship with Regulatory Bodies -- 9.6.5.ISO 14155 and EC--FDA Guidelines -- 9.6.6.Analysis of Data -- 9.7.Literature Review -- 9.7.1.Conducting the Review -- 9.7.2.Format for Literature Review -- 9.8.Format for Formal Clinical Evaluation Report -- 9.9.Summary -- References -- ch. 10 Manufacturing Supply Chain -- 10.1.Introduction -- 10.2.Identifying Potential Suppliers -- 10.2.1.Samples -- 10.2.2.Initial Audit -- 10.2.3.Contractual Arrangements -- 10.2.4.Approved Supplier Register -- 10.2.5.Suggested Procedure -- 10.3.Packaging -- 10.3.1.Sterile Packaging -- 10.3.2.Nonsterile Packaging -- 10.3.3.Packaging Testing -- 10.3.4.Storage Considerations -- 10.4.Procurement -- 10.4.1.Supply Chain Glossary -- 10.4.2.Costing -- 10.5.Summary -- Further Reading -- ch. 11 Labeling and Instructions for Use -- 11.1.Introduction -- 11.1.1.The Rules -- 11.2.Standard Symbols and Texts -- 11.2.1.CE Mark -- 11.2.2.Nonsterile Device -- 11.2.3.Single Use Item -- 11.2.4.Sterility -- 11.2.5.Use by Date -- 11.2.6.Lot Number/Batch Number -- 11.2.7.Catalog Number/Part Number -- 11.2.8.Consult Instructions for Use -- 11.2.9.Prescription Only -- 11.2.10.Manufacturer Details -- 11.2.11.Date of Packing/Manufacture Date -- 11.2.12.EC Representative -- 11.3.Labeling -- 11.3.1.Outer Packaging Labels -- 11.3.2.Patient Labels -- 11.3.3.Bar Codes -- 11.3.4.Security Labels -- 11.3.5.Crossover of Symbols between USA and EC -- 11.3.6.Translation -- 11.3.7.Position of Labels -- 11.4.Marking -- 11.4.1.Company Identification Mark -- 11.4.2.CE Mark -- 11.4.3.Part Number and Lot Number -- 11.4.4.Size -- 11.5.IFUs and Surgical Techniques -- 11.5.1.Instructions for Use Leaflet -- 11.6.Surgical Technique -- 11.6.1.Assembly and Disassembly Instructions -- 11.6.2.Warnings and Contraindications -- 11.6.3.Production of the Surgical Technique -- 11.6.4.Document Control -- 11.7.Declarations -- 11.7.1.Declaration of Conformity -- 11.7.2.Declaration (or Certificate) of Cleaning and Sterilization -- 11.8.Translation -- 11.9.Summary -- References -- ch. 12 Postmarket Surveillance -- 12.1.Introduction -- 12.2.PMS and Its Role in Design -- 12.3.Tools -- 12.3.1.Process Control Chart -- 12.3.2.Reliability -- Bathtub Curve -- 12.3.3.Weibull Plot -- 12.3.4.Measles Chart -- 12.3.5.Pareto Analysis -- 12.4.Using Your Existing Contacts -- 12.4.1.Early Adopters and Key Opinion Leaders -- 12.4.2.Focus Groups -- 12.4.3.Courses and Conferences -- 12.5.Vigilance -- 12.6.The Good, the Bad, and the Ugly -- 12.7.Summary -- References -- ch. 13 Protecting Your IP -- 13.1.Introduction -- 13.2.Types of IP Protection -- 13.2.1.Patent -- 13.2.2.Registered Design (Design Patent) -- 13.3.Keeping Mum -- 13.4.Talking with Partners -- 13.5.Summary -- References -- ch. 14 Obtaining Regulatory Approval to Market -- 14.1.Introduction -- 14.2.Class I Devices -- 14.2.1.EC Application -- 14.2.2.FDA Registration -- 14.3.Higher Classifications -- 14.4.FDA Process -- 14.4.1.Substantial Equivalence (SE) -- 14.4.2.Other Sections -- 14.4.3.Process -- 14.4.4.Effect on IP -- 14.5.EC Process -- 14.5.1.Advice -- 14.5.2.Documentation -- 14.5.3.Technical Files (DHF) -- 14.5.4.Standards -- 14.5.5.Stock Control -- 14.5.6.Advice -- 14.5.7.The Outcome -- 14.6.Getting to Market -- 14.6.1.Unique Selling Points (USP) -- 14.6.2.Key Opinion Leaders (KOLs) -- 14.6.3.Independent Studies -- 14.6.4.Health Economics -- 14.6.5.Insurance -- 14.7.Summary -- References
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (xvii, 350 p.)
Form of item
online
Isbn
9780123919434
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
ill.
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (OCoLC)823740151
  • (OCoLC)ocn823740151
Label
Medical device design : innovation from concept to market, Peter J. Ogrodnik, (electronic resource)
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Machine generated contents note: ch. 1 Introduction -- 1.1.What Is Design? -- 1.2.The Design Life Cycle -- 1.3.Medical Devices Definitions -- 1.4.Summary -- References -- ch. 2 Classifying Medical Devices -- 2.1.Introduction: Why Classify? -- 2.2.Classification Rules -- 2.3.Classification Case Study -- 2.3.1.EU Classification -- 2.3.2.USA Classification -- 2.3.3.Special Cases -- 2.4.Classification Models -- 2.5.Classification and the Design Process -- 2.6.Summary -- References -- ch. 3 The Design Process -- 3.1.Design Process versus Design Control -- 3.2.Design Models -- 3.2.1.Pahl and Beitz, and Pugh -- 3.2.2.Divergent--Convergent Model -- 3.3.Managing Design -- 3.3.1.Common Design Management Models -- 3.4.Cross-Reference with Regulatory Requirements -- 3.5.Summary -- Tasks -- References -- Further Reading -- ch. 4 Implementing Design Procedures -- 4.1.Introduction -- 4.2.Review of Guidelines -- 4.3.Overall Procedure -- 4.4.Audit/Review Procedure -- 4.5.The Design Process -- 4.5.1.New Product Procedure -- 4.5.2.Clarification/Product Specification Procedure -- 4.5.3.Detailed Design Procedure -- 4.5.4.Design Verification/Validation/Evaluation Procedure -- 4.5.5.Design Changes -- 4.5.6.Control of Documents -- 4.5.7.Risk Assessment Procedure -- 4.6.Implementing a Procedure -- 4.7.Summary -- References -- ch. 5 Developing Your Product Design Specification -- 5.1.Introduction -- 5.2.Developing the Statement of Need (or Brief) -- 5.2.1.Identifying the "One Thing" -- 5.2.2.Formalizing the Statement of Need -- 5.3.The Product Design Specification (PDS) -- 5.3.1.Essential Elements of a PDS -- 5.4.Finding, Extracting, and Analyzing the Content -- 5.4.1.Focus Groups -- 5.4.2.Regulatory Bodies -- 5.4.3.Immersion -- 5.4.4.Libraries -- 5.4.5.Technical Literature -- 5.4.6.The Internet -- 5.4.7.Conferences and Symposia -- 5.4.8.Others -- 5.5.Summary -- References -- ch. 6 Generating Ideas and Concepts -- 6.1.Introduction -- 6.2.The "Engineer's Notebook" -- 6.3.Creative Space -- 6.3.1.The White Room -- 6.3.2.Personal Space -- 6.4.Generating Concepts/Ideas -- 6.4.1.Radial Thinking -- 6.4.2.Inversion (or Word Association) -- 6.4.3.Analogue -- 6.4.4.Brainstorming -- 6.4.5.Discretizing -- 6.4.6.Morphological Analysis -- 6.4.7.Research -- 6.4.8.We Have Ideas! -- 6.5.Selecting Concepts and Ideas -- 6.5.1.Morphological Analysis -- 6.5.2.Criteria Assessment -- 6.5.3.Weighted Criteria Assessment -- 6.6.Summary -- References -- ch. 7 Quality in Design -- 7.1.Introduction -- 7.2.Optimization -- 7.3.Design of Experiments/2k Factorial Experiments -- 7.4.House of Quality -- 7.5.Failure Mode and Effect Analysis (FMEA) -- 7.5.1.Fault Tree Analysis -- 7.5.2.Ishikawa Diagram -- 7.6.D4X -- 7.7.Six Sigma -- 7.8.Summary -- References -- ch. 8 Design Realization/Detailed Design -- 8.1.Introduction -- 8.2.The Process to Design Realization -- 8.2.1.Macro Project Plan -- 8.2.2.Assemble Design Team -- 8.2.3.Micro Plan -- 8.2.4.Delivery of Subprojects -- 8.2.5.Delivery of Overall Design -- 8.2.6.How? -- 8.3.Assemble Your Detailed Design Team -- 8.3.1.DHF Considerations for the "Lead Designer" -- 8.3.2.Phases of a Team -- 8.3.3.Design Meetings/Design Reviews -- 8.4.Design Calculations -- 8.4.1.Computer-Aided Analysis -- 8.4.2.Computer-Aided Analysis Disciplines -- 8.5.Materials Selection -- 8.5.1.Formalizing the Selection Process -- 8.5.2.PDS -- 8.5.3.Precedent -- 8.5.4.Research -- 8.5.5.Regulatory Bodies -- 8.5.6.Standards -- 8.5.7.Materials Search Engines -- 8.5.8.Advisory Bodies -- 8.5.9.Consultancies -- 8.5.10.Animal Products -- 8.5.11.Biocompatibility -- 8.6.Computer-Aided Design -- 8.6.1.Cloud Computing -- 8.6.2.Document and Revision Management -- 8.6.3.Collaboration -- 8.6.4.Reverse Engineering -- 8.6.5.Engineering Drawings -- 8.6.6.Part Numbering -- 8.6.7.Tolerances -- 8.6.8.Sign Off -- 8.6.9.Rapid Prototyping (RP) -- 8.6.10.3D Visualization -- 8.7.D4X -- 8.7.1.Design for Manufacture (DFM) -- 8.7.2.Design for Assembly (DFA) -- 8.7.3.Design for Disassembly (DFDA) -- 8.7.4.Design for Sterilization (DFS) -- 8.7.5.Design for Environment/Sustainability (DFE) -- 8.8.Design for Usability (DFU) -- 8.8.1.Ergonomics -- 8.8.2.Man-Machine Interface -- 8.8.3.Design for Desirability -- 8.9.Summary -- References -- ch. 9 Evaluation (Validation and Verification) -- 9.1.Introduction -- 9.1.1.Clinical Trial or Clinical Evaluation: What Is the Difference? -- 9.1.2.Why Do an Evaluation? -- 9.1.3.What Is in an Evaluation? -- 9.1.4.Relationship with the PDS -- 9.1.5.Method of Demonstration -- 9.2.Risk Analysis -- 9.2.1.Identifying Risks/Hazards -- 9.2.2.Assessing Level of Risk -- 9.3.Criteria-Based Evaluation -- 9.3.1.In Vitro/In Vivo -- 9.3.2.Accelerated Life Tests -- 9.3.3.Calibration -- 9.3.4.Surface Evaluation -- 9.4.Computer-Based Evaluation -- 9.4.1.Animation -- 9.4.2.Dynamic Simulation -- 9.4.3.Finite Element Analysis -- 9.4.4.Computational Fluid Dynamics -- 9.4.5.Caveat -- 9.5.Value to "Healthcare" Analysis -- 9.5.1.Distinct Health Benefits -- 9.5.2.Stating Clinical Benefits -- 9.6.Clinical Studies and Clinical Trials -- 9.6.1.The Hypothesis -- 9.6.2.Investigation Specification -- 9.6.3.Relationship with Ethical Committees -- 9.6.4.Relationship with Regulatory Bodies -- 9.6.5.ISO 14155 and EC--FDA Guidelines -- 9.6.6.Analysis of Data -- 9.7.Literature Review -- 9.7.1.Conducting the Review -- 9.7.2.Format for Literature Review -- 9.8.Format for Formal Clinical Evaluation Report -- 9.9.Summary -- References -- ch. 10 Manufacturing Supply Chain -- 10.1.Introduction -- 10.2.Identifying Potential Suppliers -- 10.2.1.Samples -- 10.2.2.Initial Audit -- 10.2.3.Contractual Arrangements -- 10.2.4.Approved Supplier Register -- 10.2.5.Suggested Procedure -- 10.3.Packaging -- 10.3.1.Sterile Packaging -- 10.3.2.Nonsterile Packaging -- 10.3.3.Packaging Testing -- 10.3.4.Storage Considerations -- 10.4.Procurement -- 10.4.1.Supply Chain Glossary -- 10.4.2.Costing -- 10.5.Summary -- Further Reading -- ch. 11 Labeling and Instructions for Use -- 11.1.Introduction -- 11.1.1.The Rules -- 11.2.Standard Symbols and Texts -- 11.2.1.CE Mark -- 11.2.2.Nonsterile Device -- 11.2.3.Single Use Item -- 11.2.4.Sterility -- 11.2.5.Use by Date -- 11.2.6.Lot Number/Batch Number -- 11.2.7.Catalog Number/Part Number -- 11.2.8.Consult Instructions for Use -- 11.2.9.Prescription Only -- 11.2.10.Manufacturer Details -- 11.2.11.Date of Packing/Manufacture Date -- 11.2.12.EC Representative -- 11.3.Labeling -- 11.3.1.Outer Packaging Labels -- 11.3.2.Patient Labels -- 11.3.3.Bar Codes -- 11.3.4.Security Labels -- 11.3.5.Crossover of Symbols between USA and EC -- 11.3.6.Translation -- 11.3.7.Position of Labels -- 11.4.Marking -- 11.4.1.Company Identification Mark -- 11.4.2.CE Mark -- 11.4.3.Part Number and Lot Number -- 11.4.4.Size -- 11.5.IFUs and Surgical Techniques -- 11.5.1.Instructions for Use Leaflet -- 11.6.Surgical Technique -- 11.6.1.Assembly and Disassembly Instructions -- 11.6.2.Warnings and Contraindications -- 11.6.3.Production of the Surgical Technique -- 11.6.4.Document Control -- 11.7.Declarations -- 11.7.1.Declaration of Conformity -- 11.7.2.Declaration (or Certificate) of Cleaning and Sterilization -- 11.8.Translation -- 11.9.Summary -- References -- ch. 12 Postmarket Surveillance -- 12.1.Introduction -- 12.2.PMS and Its Role in Design -- 12.3.Tools -- 12.3.1.Process Control Chart -- 12.3.2.Reliability -- Bathtub Curve -- 12.3.3.Weibull Plot -- 12.3.4.Measles Chart -- 12.3.5.Pareto Analysis -- 12.4.Using Your Existing Contacts -- 12.4.1.Early Adopters and Key Opinion Leaders -- 12.4.2.Focus Groups -- 12.4.3.Courses and Conferences -- 12.5.Vigilance -- 12.6.The Good, the Bad, and the Ugly -- 12.7.Summary -- References -- ch. 13 Protecting Your IP -- 13.1.Introduction -- 13.2.Types of IP Protection -- 13.2.1.Patent -- 13.2.2.Registered Design (Design Patent) -- 13.3.Keeping Mum -- 13.4.Talking with Partners -- 13.5.Summary -- References -- ch. 14 Obtaining Regulatory Approval to Market -- 14.1.Introduction -- 14.2.Class I Devices -- 14.2.1.EC Application -- 14.2.2.FDA Registration -- 14.3.Higher Classifications -- 14.4.FDA Process -- 14.4.1.Substantial Equivalence (SE) -- 14.4.2.Other Sections -- 14.4.3.Process -- 14.4.4.Effect on IP -- 14.5.EC Process -- 14.5.1.Advice -- 14.5.2.Documentation -- 14.5.3.Technical Files (DHF) -- 14.5.4.Standards -- 14.5.5.Stock Control -- 14.5.6.Advice -- 14.5.7.The Outcome -- 14.6.Getting to Market -- 14.6.1.Unique Selling Points (USP) -- 14.6.2.Key Opinion Leaders (KOLs) -- 14.6.3.Independent Studies -- 14.6.4.Health Economics -- 14.6.5.Insurance -- 14.7.Summary -- References
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (xvii, 350 p.)
Form of item
online
Isbn
9780123919434
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
ill.
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (OCoLC)823740151
  • (OCoLC)ocn823740151

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