The Resource Merchants and manufacturers; : studies in the changing structure of nineteenth-century marketing, [by] Glenn Porter and Harold C. Livesay

Merchants and manufacturers; : studies in the changing structure of nineteenth-century marketing, [by] Glenn Porter and Harold C. Livesay

Label
Merchants and manufacturers; : studies in the changing structure of nineteenth-century marketing
Title
Merchants and manufacturers;
Title remainder
studies in the changing structure of nineteenth-century marketing
Statement of responsibility
[by] Glenn Porter and Harold C. Livesay
Creator
Contributor
Author
Subject
Genre
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Porter, Glenn
Index
index present
LC call number
HF5415.1
LC item number
.P55
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Livesay, Harold C.
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
  • Commerce
  • Marketing
  • United States
  • United States
Label
Merchants and manufacturers; : studies in the changing structure of nineteenth-century marketing, [by] Glenn Porter and Harold C. Livesay
Link
Instantiates
Publication
Bibliography note
Bibliography: p. 233-248
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Framework and Overview -- The Merchant in Control: Marketing after 1815 -- The Merchant in Operation: The Marketing of Iron -- The Merchant as Catalyst: Financing Economic Growth -- Marketing in a Changing Environment: The Railway Supply Industry, 1830-1842 -- The Future Foreshadowed: The Railway Supply Industry, 1842-1860 -- The Decline of the Merchant as Financier -- The Manufacturer Ascendant: Changing Markets in Producers' Goods -- The Manufacturer Ascendant: Concentration and Costumers' Goods -- The Imperatives of Technology: Marketing Perishable Goods -- Other Products with Marketing Complexities -- The Continued Relevance of the Jobber: The Tobacco Industry -- Survival of the Old Order: Continuity in Consumers' Goods -- The Contours of Change
Dimensions
24 cm
Extent
x, 257 pages
Isbn
9780801812514
Lccn
72156071
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)00221509
  • (OCoLC)ocm00221509
Label
Merchants and manufacturers; : studies in the changing structure of nineteenth-century marketing, [by] Glenn Porter and Harold C. Livesay
Link
Publication
Bibliography note
Bibliography: p. 233-248
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Framework and Overview -- The Merchant in Control: Marketing after 1815 -- The Merchant in Operation: The Marketing of Iron -- The Merchant as Catalyst: Financing Economic Growth -- Marketing in a Changing Environment: The Railway Supply Industry, 1830-1842 -- The Future Foreshadowed: The Railway Supply Industry, 1842-1860 -- The Decline of the Merchant as Financier -- The Manufacturer Ascendant: Changing Markets in Producers' Goods -- The Manufacturer Ascendant: Concentration and Costumers' Goods -- The Imperatives of Technology: Marketing Perishable Goods -- Other Products with Marketing Complexities -- The Continued Relevance of the Jobber: The Tobacco Industry -- Survival of the Old Order: Continuity in Consumers' Goods -- The Contours of Change
Dimensions
24 cm
Extent
x, 257 pages
Isbn
9780801812514
Lccn
72156071
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)00221509
  • (OCoLC)ocm00221509

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