The Resource Military recruiting : DOD needs to establish objectives and measures to better evaluate advertising's effectiveness

Military recruiting : DOD needs to establish objectives and measures to better evaluate advertising's effectiveness

Label
Military recruiting : DOD needs to establish objectives and measures to better evaluate advertising's effectiveness
Title
Military recruiting
Title remainder
DOD needs to establish objectives and measures to better evaluate advertising's effectiveness
Title variation
DOD needs to establish objectives and measures to better evaluate advertising's effectiveness
Creator
Contributor
Subject
Language
eng
Cataloging source
GPO
Government publication
federal national government publication
Illustrations
  • illustrations
  • charts
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://bibfra.me/vocab/lite/organizationName
United States
http://library.link/vocab/relatedWorkOrContributorName
United States
http://library.link/vocab/subjectName
  • United States
  • United States
  • Advertising
  • United States
  • Advertising
  • Evaluation
  • Recruiting and enlistment
  • United States
Label
Military recruiting : DOD needs to establish objectives and measures to better evaluate advertising's effectiveness
Instantiates
Publication
Note
  • Title from title screen (viewed Nov. 13, 2003)
  • "September 2003."
  • Paper version available from: General Accounting Office, 441 G St., NW, Rm. LM, Washington, D.C. 20548
  • "GAO-03-1005."
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
Hein Online
Specific material designation
remote
System control number
  • (OCoLC)53441744
  • (OCoLC)ocm53441744
System details
Mode of access: Internet from GAO web site. Address as of 11/13/03: http://www.gao.gov/new.items/d031005.pdf; current access available via PURL
Label
Military recruiting : DOD needs to establish objectives and measures to better evaluate advertising's effectiveness
Publication
Note
  • Title from title screen (viewed Nov. 13, 2003)
  • "September 2003."
  • Paper version available from: General Accounting Office, 441 G St., NW, Rm. LM, Washington, D.C. 20548
  • "GAO-03-1005."
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
Hein Online
Specific material designation
remote
System control number
  • (OCoLC)53441744
  • (OCoLC)ocm53441744
System details
Mode of access: Internet from GAO web site. Address as of 11/13/03: http://www.gao.gov/new.items/d031005.pdf; current access available via PURL

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