The Resource Modern marketing thought, J. Howard Westing, Gerald Albaum

Modern marketing thought, J. Howard Westing, Gerald Albaum

Label
Modern marketing thought
Title
Modern marketing thought
Statement of responsibility
J. Howard Westing, Gerald Albaum
Creator
Contributor
Editor
Subject
Language
eng
Action
committed to retain for EAST
Cataloging source
DLC
http://library.link/vocab/creatorDate
1911-
http://library.link/vocab/creatorName
Westing, J. Howard
Illustrations
illustrations
Index
index present
LC call number
  • HF5415
  • HE5415
LC item number
  • .W428 1975
  • .W428 1975
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Albaum, Gerald
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
  • Marketing
Label
Modern marketing thought, J. Howard Westing, Gerald Albaum
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
24 cm
Edition
3d ed.
Extent
xiii, 525 pages
Isbn
9780024265906
Lccn
74010309
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)01085627
  • (OCoLC)ocm01085627
Label
Modern marketing thought, J. Howard Westing, Gerald Albaum
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
24 cm
Edition
3d ed.
Extent
xiii, 525 pages
Isbn
9780024265906
Lccn
74010309
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)01085627
  • (OCoLC)ocm01085627

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