The Resource More than a showroom : strategies for winning back online shoppers, Daniel G. Bachrach, Jessica Ogilvie, Adam Rapp, Joe Calamusa IV

More than a showroom : strategies for winning back online shoppers, Daniel G. Bachrach, Jessica Ogilvie, Adam Rapp, Joe Calamusa IV

Label
More than a showroom : strategies for winning back online shoppers
Title
More than a showroom
Title remainder
strategies for winning back online shoppers
Statement of responsibility
Daniel G. Bachrach, Jessica Ogilvie, Adam Rapp, Joe Calamusa IV
Creator
Author
Subject
Language
eng
Summary
Showrooming is a growing phenomenon in which customers browse products in a retail store and make purchases of similar products through an online vendor. The authors of this book offer retail managers strategic insight in how to stem the loss of resources to showrooming and transform showrooming customers into in-store sales. -- Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Bachrach, Daniel G
Index
index present
LC call number
HF5415.5
LC item number
.B324 2015
Literary form
non fiction
http://library.link/vocab/subjectName
  • Customer relations
  • Retail trade
  • Showrooms
  • Electronic commerce
  • Customer relations
  • Electronic commerce
  • Retail trade
  • Showrooms
Label
More than a showroom : strategies for winning back online shoppers, Daniel G. Bachrach, Jessica Ogilvie, Adam Rapp, Joe Calamusa IV
Instantiates
Publication
Note
Includes index
Bibliography note
Includes bibliographical references (pages 187-190) index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Introduction: what is showrooming? -- Today's customers -- Reward system: compensation at the store level -- Reward programs: loyalty at the store level -- In-store wi-fi: engaging showroomers on their terms -- Price matching : to match or not to match? -- No-no's at the store level: what not to do when faced with showrooming -- Employee coping behaviors: handling the stresses of showrooming with proactive engagement -- Customer service in a technological world: a timeless strategy for a digital dilemma -- Employees as knowledge brokers: understanding how expertise is your ally -- Looking foward in an omnichannel world
Dimensions
24 cm.
Extent
200 pages
Isbn
9781137551870
Isbn Type
(alk. paper)
Lccn
##2015024092
Media category
unmediated
Media MARC source
rdamedia
System control number
  • (OCoLC)917340422
  • (OCoLC)ocn917340422
Label
More than a showroom : strategies for winning back online shoppers, Daniel G. Bachrach, Jessica Ogilvie, Adam Rapp, Joe Calamusa IV
Publication
Note
Includes index
Bibliography note
Includes bibliographical references (pages 187-190) index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Introduction: what is showrooming? -- Today's customers -- Reward system: compensation at the store level -- Reward programs: loyalty at the store level -- In-store wi-fi: engaging showroomers on their terms -- Price matching : to match or not to match? -- No-no's at the store level: what not to do when faced with showrooming -- Employee coping behaviors: handling the stresses of showrooming with proactive engagement -- Customer service in a technological world: a timeless strategy for a digital dilemma -- Employees as knowledge brokers: understanding how expertise is your ally -- Looking foward in an omnichannel world
Dimensions
24 cm.
Extent
200 pages
Isbn
9781137551870
Isbn Type
(alk. paper)
Lccn
##2015024092
Media category
unmediated
Media MARC source
rdamedia
System control number
  • (OCoLC)917340422
  • (OCoLC)ocn917340422

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