The Resource Motivation research and marketing management, Joseph W. Newman, (electronic resource)

Motivation research and marketing management, Joseph W. Newman, (electronic resource)

Label
Motivation research and marketing management
Title
Motivation research and marketing management
Statement of responsibility
Joseph W. Newman
Creator
Contributor
Provider
Subject
Language
eng
Summary
"Motivation research represents an attempt to apply systematically the accumulated knowledge of human behavior and the analytical concepts and research methods of such behavioral sciences as psychology, sociology, and social anthropology to the buying behavior of individuals and groups. This study makes no attempt to contribute to the methodology or techniques of motivation research; it seeks instead to help marketing executives understand what it is, how it can be employed, and some of the problems involved in its use. The author presents examples of motivation research in the context of the situation in which it was used, and discusses the concepts and the thinking behind the research, the use to which the results were put, and the role which such research can play in marketing management"--Foreword. (PsycINFO Database Record (c) 2014 APA, all rights reserved)
Cataloging source
DcWaAPA
http://library.link/vocab/creatorName
Newman, Joseph W
Illustrations
illustrations
Index
no index present
LC call number
HF5415
LC item number
.N39 1957
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
EBSCOhost
http://library.link/vocab/subjectName
  • Motivation research (Marketing)
  • Motivation
Label
Motivation research and marketing management, Joseph W. Newman, (electronic resource)
Instantiates
Publication
Contents
pt. 1. Marketing concepts and their development -- pt. 2. Motivation research : selected case examples -- pt. 3. What motivation research means for marketing management
Dimensions
22 cm
Extent
xiv, 525 p.
Form of item
online
Other physical details
ill.
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(DcWaAPA)apa09208212
Label
Motivation research and marketing management, Joseph W. Newman, (electronic resource)
Publication
Contents
pt. 1. Marketing concepts and their development -- pt. 2. Motivation research : selected case examples -- pt. 3. What motivation research means for marketing management
Dimensions
22 cm
Extent
xiv, 525 p.
Form of item
online
Other physical details
ill.
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(DcWaAPA)apa09208212

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