The Resource Multiattribute decisions in marketing: : a measurement approach, [by] Paul E. Green [and] Yoram Wind. With contributions by J. Douglas Carroll

Multiattribute decisions in marketing: : a measurement approach, [by] Paul E. Green [and] Yoram Wind. With contributions by J. Douglas Carroll

Label
Multiattribute decisions in marketing: : a measurement approach
Title
Multiattribute decisions in marketing:
Title remainder
a measurement approach
Statement of responsibility
[by] Paul E. Green [and] Yoram Wind. With contributions by J. Douglas Carroll
Creator
Contributor
Author
Subject
Language
eng
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Green, Paul E
LC call number
HF5415.3
LC item number
.G697
http://library.link/vocab/relatedWorkOrContributorName
Wind, Yoram
Series statement
Editors' series in marketing
http://library.link/vocab/subjectName
  • Decision making
  • Motivation research (Marketing)
  • Marketing research
  • Marketing
  • Prise de décision
  • Motivation, Études de (Marketing)
  • Marketing
  • Decision making
  • Marketing research
  • Motivation research (Marketing)
  • Entscheidungsprozess
  • Marketing
  • Prise de décision
  • Études de motivation
  • Marketing
  • Entscheidungsprozess
  • Marketing
Label
Multiattribute decisions in marketing: : a measurement approach, [by] Paul E. Green [and] Yoram Wind. With contributions by J. Douglas Carroll
Instantiates
Publication
Bibliography note
Bibliography: p. 374-387
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
24 cm.
Extent
xvii, 396 pages
Isbn
9780030919152
Lccn
72085902
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)00779850
  • (OCoLC)ocm00779850
Label
Multiattribute decisions in marketing: : a measurement approach, [by] Paul E. Green [and] Yoram Wind. With contributions by J. Douglas Carroll
Publication
Bibliography note
Bibliography: p. 374-387
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
24 cm.
Extent
xvii, 396 pages
Isbn
9780030919152
Lccn
72085902
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)00779850
  • (OCoLC)ocm00779850

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