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The Resource Multimodality : a social semiotic approach to contemporary communication, Gunther Kress

Multimodality : a social semiotic approach to contemporary communication, Gunther Kress

Creator
Summary
"The 21st century is awash with ever more mixed and remixed images, writing, layout, sound, gesture, speech, and 3D objects. Multimodality looks beyond language and examines these multiple modes of communication and meaning making. Multimodality: A Social Semiotic Approach to Contemporary Communication represents an addition to the study of multimodality from the scholar who pioneered and continues to play a decisive role in shaping the field. Written in an accessible manner and illustrated with a wealth of photos and illustrations to clearly demonstrate the points made, Multimodality: A Social Semiotic Approach to Contemporary Communication deliberately sets out to locate communication in the everyday, covering topics and issues not usually discussed in books of this kind, from traffic signs to mobile phones." "In this book, Gunther Kress presents a contemporary, distinctive and widely applicable approach to communication. He provides the framework necessary for understanding the attempt to bring all modes of meaning-making together under one unified theoretical roof. This exploration of an increasingly vital area of language and communication studies will be of interest to advanced undergraduate and postgraduate students in the fields of English language and applied linguistics, media and communication studies and education."--Jacket
Language
eng
Work
Publication
Extent
xvi, 212 pages
Contents
  • 1. Where meaning is the issue
  • 2. The social environment of contemporary communication
  • 3. Communication : shaping the domain of meaning
  • 4. A social-semiotic theory of multimodality
  • 5. Mode
  • 6. Meaning as resource : 'naming' in a multimodal social-semiotic theory
  • 7. Design and arrangements : making meaning material
  • 8. Multimodal orchestrations and ensembles of meaning
  • 9. Applying the theory : learning and evaluation ; identity and knowledge
  • 10. The social semiotics of convergentt mobile devices : new forms of compositionn and the transformation of habitus
Isbn
9780415320610
Instance
Label
Multimodality : a social semiotic approach to contemporary communication
Title
Multimodality
Title remainder
a social semiotic approach to contemporary communication
Statement of responsibility
Gunther Kress
Creator
Subject
Language
eng
Summary
"The 21st century is awash with ever more mixed and remixed images, writing, layout, sound, gesture, speech, and 3D objects. Multimodality looks beyond language and examines these multiple modes of communication and meaning making. Multimodality: A Social Semiotic Approach to Contemporary Communication represents an addition to the study of multimodality from the scholar who pioneered and continues to play a decisive role in shaping the field. Written in an accessible manner and illustrated with a wealth of photos and illustrations to clearly demonstrate the points made, Multimodality: A Social Semiotic Approach to Contemporary Communication deliberately sets out to locate communication in the everyday, covering topics and issues not usually discussed in books of this kind, from traffic signs to mobile phones." "In this book, Gunther Kress presents a contemporary, distinctive and widely applicable approach to communication. He provides the framework necessary for understanding the attempt to bring all modes of meaning-making together under one unified theoretical roof. This exploration of an increasingly vital area of language and communication studies will be of interest to advanced undergraduate and postgraduate students in the fields of English language and applied linguistics, media and communication studies and education."--Jacket
Action
committed to retain for EAST
Cataloging source
DLC
http://library.link/vocab/creatorName
Kress, Gunther R
Illustrations
  • illustrations
  • plates
Index
index present
LC call number
P99
LC item number
.K684 2010
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Semiotics
  • Communication
  • Communication
  • Semiotics
  • Semiotik
  • Kommunikation
  • Modalität <Linguistik>
  • Kommunikation
  • Modalität
  • Semiotik
Label
Multimodality : a social semiotic approach to contemporary communication, Gunther Kress
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. Where meaning is the issue -- 2. The social environment of contemporary communication -- 3. Communication : shaping the domain of meaning -- 4. A social-semiotic theory of multimodality -- 5. Mode -- 6. Meaning as resource : 'naming' in a multimodal social-semiotic theory -- 7. Design and arrangements : making meaning material -- 8. Multimodal orchestrations and ensembles of meaning -- 9. Applying the theory : learning and evaluation ; identity and knowledge -- 10. The social semiotics of convergentt mobile devices : new forms of compositionn and the transformation of habitus
Dimensions
24 cm
Extent
xvi, 212 pages
Isbn
9780415320610
Isbn Type
(pbk. : alk. paper)
Lccn
2009014376
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations (some color)
System control number
  • (OCoLC)318100517
  • (OCoLC)ocn318100517
Label
Multimodality : a social semiotic approach to contemporary communication, Gunther Kress
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. Where meaning is the issue -- 2. The social environment of contemporary communication -- 3. Communication : shaping the domain of meaning -- 4. A social-semiotic theory of multimodality -- 5. Mode -- 6. Meaning as resource : 'naming' in a multimodal social-semiotic theory -- 7. Design and arrangements : making meaning material -- 8. Multimodal orchestrations and ensembles of meaning -- 9. Applying the theory : learning and evaluation ; identity and knowledge -- 10. The social semiotics of convergentt mobile devices : new forms of compositionn and the transformation of habitus
Dimensions
24 cm
Extent
xvi, 212 pages
Isbn
9780415320610
Isbn Type
(pbk. : alk. paper)
Lccn
2009014376
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations (some color)
System control number
  • (OCoLC)318100517
  • (OCoLC)ocn318100517

Subject

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