The Resource Multisensory Packaging : Designing New Product Experiences, edited by Carlos Velasco, Charles Spence, (electronic resource)

Multisensory Packaging : Designing New Product Experiences, edited by Carlos Velasco, Charles Spence, (electronic resource)

Label
Multisensory Packaging : Designing New Product Experiences
Title
Multisensory Packaging
Title remainder
Designing New Product Experiences
Statement of responsibility
edited by Carlos Velasco, Charles Spence
Contributor
Editor
Editor
Provider
Subject
Language
eng
Summary
This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging. Spanning all of the senses from colour meaning, imagery and font, touch and sonic packaging, a new framework for multisensory packaging analysis is outlined. The chapters also engage with increasingly important aspects of the packaging industry such as waste, product attention, and online environments. Including a number of case studies and examples, this book provides both practical application and theoretical discussion to appeal to students, researchers, and practitioners alike
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsedt
  • 4Gj1p7iX3Ek
  • 4YopoOK5xn4
Image bit depth
0
LC call number
HD28-70
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Velasco, Carlos.
  • Spence, Charles.
  • SpringerLink
http://library.link/vocab/subjectName
  • Management
  • Motivation research (Marketing)
  • Psychology, Experimental
  • Innovation/Technology Management
  • Consumer Behavior
  • Experimental Psychology
Label
Multisensory Packaging : Designing New Product Experiences, edited by Carlos Velasco, Charles Spence, (electronic resource)
Instantiates
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Chapter 1: Introduction to multisensory product packaging -- Chapter 2: Packaging colour and its multiple roles -- Chapter 3: Food imagery and transparency in product packaging -- Chapter 4: The role of typeface in packaging design -- Chapter 5: Sonic packaging: How packaging sounds influence multisensory product evaluation -- Chapter 6: Tactile/haptic aspects of multisensory packaging design -- Chapter 7: On the embodied origins of product perception and sensory evaluation -- Chapter 8: The Multisensory Analysis of Product Packaging (MAPP) framework -- Chapter 9: Influencing healthy food choice through multisensory packaging design -- Chapter 10: Multisensory premiumness -- Chapter 11: Multisensory packaging design across cultures -- Chapter 12: The consumer neuroscience of packaging -- Chapter 13: Multisensory consumer-packaging interaction (CPI): The role of new technologies
Dimensions
unknown
Extent
XV, 378 p. 26 illus.
File format
multiple file formats
Form of item
electronic
Isbn
9783319949772
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-319-94977-2
Other physical details
online resource.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(DE-He213)978-3-319-94977-2
Label
Multisensory Packaging : Designing New Product Experiences, edited by Carlos Velasco, Charles Spence, (electronic resource)
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Chapter 1: Introduction to multisensory product packaging -- Chapter 2: Packaging colour and its multiple roles -- Chapter 3: Food imagery and transparency in product packaging -- Chapter 4: The role of typeface in packaging design -- Chapter 5: Sonic packaging: How packaging sounds influence multisensory product evaluation -- Chapter 6: Tactile/haptic aspects of multisensory packaging design -- Chapter 7: On the embodied origins of product perception and sensory evaluation -- Chapter 8: The Multisensory Analysis of Product Packaging (MAPP) framework -- Chapter 9: Influencing healthy food choice through multisensory packaging design -- Chapter 10: Multisensory premiumness -- Chapter 11: Multisensory packaging design across cultures -- Chapter 12: The consumer neuroscience of packaging -- Chapter 13: Multisensory consumer-packaging interaction (CPI): The role of new technologies
Dimensions
unknown
Extent
XV, 378 p. 26 illus.
File format
multiple file formats
Form of item
electronic
Isbn
9783319949772
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-319-94977-2
Other physical details
online resource.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(DE-He213)978-3-319-94977-2

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