The Resource Museum marketing and strategy : designing missions, building audiences, generating revenue and resources, Neil G. Kotler, Philip Kotler, Wendy I. Kotler

Museum marketing and strategy : designing missions, building audiences, generating revenue and resources, Neil G. Kotler, Philip Kotler, Wendy I. Kotler

Label
Museum marketing and strategy : designing missions, building audiences, generating revenue and resources
Title
Museum marketing and strategy
Title remainder
designing missions, building audiences, generating revenue and resources
Statement of responsibility
Neil G. Kotler, Philip Kotler, Wendy I. Kotler
Creator
Contributor
Subject
Language
eng
Summary
This guide to marketing for museums has been updated to address the growing impact of technology, shifts in museum branding and marketing strategy, and also it adds international case studies
Action
committed to retain for EAST
Cataloging source
DLC
http://library.link/vocab/creatorDate
1941-
http://library.link/vocab/creatorName
Kotler, Neil G.
Illustrations
illustrations
Index
index present
LC call number
AM5
LC item number
.K68 2008
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
  • 1947-
  • 1941-
http://library.link/vocab/relatedWorkOrContributorName
  • Kotler, Philip
  • Kotler, Wendy I.
  • Kotler, Neil G.
http://library.link/vocab/subjectName
  • Museums
  • Museums
  • Museum attendance
  • Museum finance
  • Marketing
  • Strategische Planung
  • Museumsverwaltung
  • Museum
  • Museums
  • Museums
  • Museum attendance
  • Museum finance
  • Museum attendance
  • Museum finance
  • Museums
  • Museums
  • Marketing
  • Museum
  • Museumsverwaltung
  • Strategische Planung
Label
Museum marketing and strategy : designing missions, building audiences, generating revenue and resources, Neil G. Kotler, Philip Kotler, Wendy I. Kotler
Instantiates
Publication
Note
Rev. ed. of: Museum strategy and marketing. c1998
Bibliography note
Includes bibliographical references (p. 469-482) and index
Dimensions
25 cm.
Edition
2nd ed.
Extent
xxx, 511 p.
Isbn
9780787996918
Isbn Type
(cloth)
Lccn
2008014814
Other control number
005843695
Other physical details
ill.
System control number
  • (OCoLC)222664910
  • (OCoLC)ocn222664910
Label
Museum marketing and strategy : designing missions, building audiences, generating revenue and resources, Neil G. Kotler, Philip Kotler, Wendy I. Kotler
Publication
Note
Rev. ed. of: Museum strategy and marketing. c1998
Bibliography note
Includes bibliographical references (p. 469-482) and index
Dimensions
25 cm.
Edition
2nd ed.
Extent
xxx, 511 p.
Isbn
9780787996918
Isbn Type
(cloth)
Lccn
2008014814
Other control number
005843695
Other physical details
ill.
System control number
  • (OCoLC)222664910
  • (OCoLC)ocn222664910

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