The Resource Native advertising : advertorial disruption in the 21st century news feed, Lisa Lynch

Native advertising : advertorial disruption in the 21st century news feed, Lisa Lynch

Label
Native advertising : advertorial disruption in the 21st century news feed
Title
Native advertising
Title remainder
advertorial disruption in the 21st century news feed
Statement of responsibility
Lisa Lynch
Creator
Author
Subject
Language
eng
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Lynch, Lisa M
Index
index present
LC call number
HF6146.I58
LC item number
L96 2018
Literary form
non fiction
Series statement
Disruptions: studies in digital journalism
http://library.link/vocab/subjectName
  • Internet advertising
  • Internet marketing
  • Internet advertising
  • Internet marketing
Label
Native advertising : advertorial disruption in the 21st century news feed, Lisa Lynch
Instantiates
Publication
Copyright
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Native advertising saves the newsroom? : how news outlets came to embrace native advertising and how audiences and regulators grapple with its rise -- Studio N: in-house native advertising at US and European news publishers -- Native on the issues : native advertising and issue-based messaging from corporations and nonprofits -- Going native at the new york times : a case study / by Ava Sirrah -- The future : the end of (native) advertising and the afterlife of news -- Index
Dimensions
23 cm.
Extent
128 pages
Isbn
9781138040410
Lccn
2018014080
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Stock number
99977843937
System control number
  • (OCoLC)1038026707
  • (OCoLC)on1038026707
Label
Native advertising : advertorial disruption in the 21st century news feed, Lisa Lynch
Publication
Copyright
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Native advertising saves the newsroom? : how news outlets came to embrace native advertising and how audiences and regulators grapple with its rise -- Studio N: in-house native advertising at US and European news publishers -- Native on the issues : native advertising and issue-based messaging from corporations and nonprofits -- Going native at the new york times : a case study / by Ava Sirrah -- The future : the end of (native) advertising and the afterlife of news -- Index
Dimensions
23 cm.
Extent
128 pages
Isbn
9781138040410
Lccn
2018014080
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Stock number
99977843937
System control number
  • (OCoLC)1038026707
  • (OCoLC)on1038026707

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