The Resource Net gain : expanding markets through virtual communities, John Hagel III, Arthur G. Armstrong

Net gain : expanding markets through virtual communities, John Hagel III, Arthur G. Armstrong

Label
Net gain : expanding markets through virtual communities
Title
Net gain
Title remainder
expanding markets through virtual communities
Statement of responsibility
John Hagel III, Arthur G. Armstrong
Creator
Contributor
Subject
Language
eng
Summary
  • This Book is the Manifesto for a new generation of competitors who want to reap the elusive rewards of the on-line economy. Like no book, Net Gain identifies where the real value lies on the Internet and on other networks. It is the first to give you the strategic tools for determining how much your company will need to invest - and how much and where it stands to gain - by building a successful virtual community
  • From the offerings of commercial on-line services like the Motley Fool investment community to Internet communities of book lovers who gather a Amazon.com, Net Gain offers real-world scenarios and lessons for building value and creating competitive advantage. The authors - on the cutting edge of the on-line economy as leaders of McKinsey & Company's multimedia practiceexplain why some ventures - like Apple's on-line service, e-World - failed and why the Walt Disney Company cannot afford not to organize an on-line community that targets children. They suggest that to compete in the on-line economy, you must establish an entirely new organizational mindset toward product development, marketing, customer service, and distribution and rethink your company's relationships to customers, suppliers, and competitors
Cataloging source
DLC
http://library.link/vocab/creatorName
Hagel, John
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.H34 1997
Literary form
non fiction
Nature of contents
bibliography
NLM call number
HF 5415.1265
NLM item number
H141 1997
http://library.link/vocab/relatedWorkOrContributorName
Armstrong, Arthur
http://library.link/vocab/subjectName
  • Internet marketing
  • Customer relations
  • Marketing
  • Internet
  • Consumer Behavior
  • Public Relations
  • Marketing sur Internet
  • Relations avec la clientèle
  • Commerce électronique
  • Marketing
  • Analyse économique
  • Modèles économiques
  • Customer relations
  • Internet marketing
  • Internet
  • Marketing
  • E-commerce
  • Etats-Unis d'Amérique
Label
Net gain : expanding markets through virtual communities, John Hagel III, Arthur G. Armstrong
Link
https://archive.org/details/netgainexpanding00hage
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 221-224) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
pt. I. the real value of virtual communities. Ch. 1. the race belongs to the swift. Ch. 2. reversing markets: how customers gain. Ch. 3. the new economics of virtual communities. Ch. 4. the shape of things to come -- pt. II. building a virtual community. Ch. 5. choosing the way in. Ch. 6. laying the foundation: getting to critical mass. Ch. 7. the gardener's touch: managing organic growth. Ch. 8. equipping the community: choosing the right technology -- pt. III. positioning to win the broader game. Ch. 9. rethinking functional management. Ch. 10. reshaping markets and organizations -- management agenda
Dimensions
24 cm
Extent
xv, 235 pages
Isbn
9780875847597
Lccn
96041597
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)35331347
  • (OCoLC)ocm35331347
Label
Net gain : expanding markets through virtual communities, John Hagel III, Arthur G. Armstrong
Link
https://archive.org/details/netgainexpanding00hage
Publication
Bibliography note
Includes bibliographical references (p. 221-224) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
pt. I. the real value of virtual communities. Ch. 1. the race belongs to the swift. Ch. 2. reversing markets: how customers gain. Ch. 3. the new economics of virtual communities. Ch. 4. the shape of things to come -- pt. II. building a virtual community. Ch. 5. choosing the way in. Ch. 6. laying the foundation: getting to critical mass. Ch. 7. the gardener's touch: managing organic growth. Ch. 8. equipping the community: choosing the right technology -- pt. III. positioning to win the broader game. Ch. 9. rethinking functional management. Ch. 10. reshaping markets and organizations -- management agenda
Dimensions
24 cm
Extent
xv, 235 pages
Isbn
9780875847597
Lccn
96041597
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)35331347
  • (OCoLC)ocm35331347

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