The Resource Netnography : ethnographic research in the age of the internet, Robert V. Kozinets

Netnography : ethnographic research in the age of the internet, Robert V. Kozinets

Label
Netnography : ethnographic research in the age of the internet
Title
Netnography
Title remainder
ethnographic research in the age of the internet
Statement of responsibility
Robert V. Kozinets
Title variation
Ethnographic research in the age of the internet
Creator
Subject
Language
eng
Summary
With as many as 1 billion people now using online communities such as newsgroups, blogs, forums, social networking sites, podcasting, videocasting, photosharing communities, and virtual worlds, the internet is now an important site for research. This exciting new text is the first to explore the discipline of 'Netnography' - the conduct of ethnography over the internet - a method specifically designed to study cultures and communities online. For the first time, full procedural guidelines for the accurate and ethical conduct of ethnographic research online are set out, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method to students and researchers. The author also surveys the latest research on online cultures and communities, focusing on the methods used to study them, with examples focusing on the new elements and contingencies of the blogosphere (blogging), microblogging, videocasting, podcasting, social networking sites, virtual worlds and more. This book will be essential reading for researchers and students in social sciences such as anthropology, sociology, marketing and consumer research, organization and management studies and cultural and media studies. -- Back cover
Action
committed to retain for EAST
Cataloging source
DLC
http://library.link/vocab/creatorDate
1964-
http://library.link/vocab/creatorName
Kozinets, Robert V.
Illustrations
illustrations
Index
no index present
LC call number
GN345.6
LC item number
.K69 2010
Literary form
non fiction
http://library.link/vocab/subjectName
  • Ethnology
  • Ethnology
  • Ethnology
  • Ethnology
Label
Netnography : ethnographic research in the age of the internet, Robert V. Kozinets
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Cultures and Communities Online --- Understanding Culture Online --- Researching Online: Methods --- The Method of Netnography --- Planning and Entrée --- Data Collection --- Data Analysis --- Conducting Ethical Netnography --- Representation and Evaluation --- Advancing Netnography: The Changing Landscape
Dimensions
25 cm.
Edition
1st ed.
Extent
vii, 221 p.
Isbn
9781848606449
Lccn
2009928780
Other physical details
ill.
System control number
  • (OCoLC)637704676
  • (OCoLC)ocn637704676
Label
Netnography : ethnographic research in the age of the internet, Robert V. Kozinets
Publication
Bibliography note
Includes bibliographical references and index
Contents
Cultures and Communities Online --- Understanding Culture Online --- Researching Online: Methods --- The Method of Netnography --- Planning and Entrée --- Data Collection --- Data Analysis --- Conducting Ethical Netnography --- Representation and Evaluation --- Advancing Netnography: The Changing Landscape
Dimensions
25 cm.
Edition
1st ed.
Extent
vii, 221 p.
Isbn
9781848606449
Lccn
2009928780
Other physical details
ill.
System control number
  • (OCoLC)637704676
  • (OCoLC)ocn637704676

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