The Resource New dimensions in investor relations : competing for capital in the 21st century, Bruce W. Marcus, Sherwood Lee Wallace

New dimensions in investor relations : competing for capital in the 21st century, Bruce W. Marcus, Sherwood Lee Wallace

Label
New dimensions in investor relations : competing for capital in the 21st century
Title
New dimensions in investor relations
Title remainder
competing for capital in the 21st century
Statement of responsibility
Bruce W. Marcus, Sherwood Lee Wallace
Creator
Contributor
Subject
Language
eng
Summary
Bruce W. Marcus and Sherwood Wallace offer new strategies and techniques, including sophisticated marketing practices and state-of-the-art computer and electronic communications techniques - platforms that will launch investor relations into the twenty-first century. An accessible, hands-on book, it covers the full range of modern investor relations practices. New Dimensions in Investor Relations is a complete guide to the full spectrum of investor relations practices, including an appendix with the latest word on budgeting, regulation, relevant computer software, and resources for the CEO, the CFO, and the investor relations professional
Member of
Cataloging source
DLC
http://library.link/vocab/creatorDate
1925-
http://library.link/vocab/creatorName
Marcus, Bruce W.
Index
index present
LC call number
HD2744
LC item number
.M37 1997
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Wallace, Sherwood Lee
Series statement
Wiley frontiers in finance
http://library.link/vocab/subjectName
  • Corporations
  • Corporations
  • Investeringen
  • Investor Relations
Label
New dimensions in investor relations : competing for capital in the 21st century, Bruce W. Marcus, Sherwood Lee Wallace
Link
https://archive.org/details/newdimensionsini00marc
Instantiates
Publication
Note
Series title from jacket
Bibliography note
Includes bibliographical references (p. 394-399) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Ch. 5.
  • Working with the Financial Community
  • Ch. 6.
  • The Computer in Investor Relations
  • Ch. 7.
  • Corporate Communications
  • Ch. 8.
  • The Financial and Business Media
  • Ch. 9.
  • Rules of Disclosure: The SEC and the Markets
  • Ch. 1.
  • Ch. 10.
  • Going Public
  • Ch. 11.
  • Shareholder Relations
  • Ch. 12.
  • The Investor Relations Counsel
  • Ch. 13.
  • Competing for Capital
  • App. A.
  • Costs and Budgets
  • The Art and Craft of Investor Relations
  • App. B.
  • The Public Offering
  • App. C.
  • Private Securities Litigation Reform Act of 1995
  • Ch. 2.
  • The Marketing Approach
  • Ch. 3.
  • The Cast of Characters
  • Ch. 4.
  • The Changing Landscape of Analysis
Dimensions
24 cm.
Extent
xviii, 409 pages
Isbn
9780471141532
Lccn
97003288
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (OCoLC)36761560
  • (OCoLC)ocm36761560
Label
New dimensions in investor relations : competing for capital in the 21st century, Bruce W. Marcus, Sherwood Lee Wallace
Link
https://archive.org/details/newdimensionsini00marc
Publication
Note
Series title from jacket
Bibliography note
Includes bibliographical references (p. 394-399) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Ch. 5.
  • Working with the Financial Community
  • Ch. 6.
  • The Computer in Investor Relations
  • Ch. 7.
  • Corporate Communications
  • Ch. 8.
  • The Financial and Business Media
  • Ch. 9.
  • Rules of Disclosure: The SEC and the Markets
  • Ch. 1.
  • Ch. 10.
  • Going Public
  • Ch. 11.
  • Shareholder Relations
  • Ch. 12.
  • The Investor Relations Counsel
  • Ch. 13.
  • Competing for Capital
  • App. A.
  • Costs and Budgets
  • The Art and Craft of Investor Relations
  • App. B.
  • The Public Offering
  • App. C.
  • Private Securities Litigation Reform Act of 1995
  • Ch. 2.
  • The Marketing Approach
  • Ch. 3.
  • The Cast of Characters
  • Ch. 4.
  • The Changing Landscape of Analysis
Dimensions
24 cm.
Extent
xviii, 409 pages
Isbn
9780471141532
Lccn
97003288
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (OCoLC)36761560
  • (OCoLC)ocm36761560

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