The Resource Online marketing heroes : interviews with 25 successful online marketing gurus, Michael Miller

Online marketing heroes : interviews with 25 successful online marketing gurus, Michael Miller

Label
Online marketing heroes : interviews with 25 successful online marketing gurus
Title
Online marketing heroes
Title remainder
interviews with 25 successful online marketing gurus
Statement of responsibility
Michael Miller
Creator
Subject
Language
eng
Summary
"Marketing's goal is the same as ever: get your product before more of the right people, generate enthusiasm to encourage buying, build brand loyalty to keep your customers coming back. What has changed, and radically, is the delivery system. Today, it's about optimizing your web site for search engine placement. Marketing via blogs and social networking sites. Creating an online press release that generates results." "Where better to learn such skills than from those who have already been successful?" "The experts who sat down to talk shop with Michael Miller have not only been there and done that, they've done it masterfully. You'll learn about search engine advertising from Ron Belanger, head of Yahoo! Search Marketing. Get the inside track on blog marketing from Southwest Airlines blogmeister Brian Lusk. Research online retailing with Travelocity's Jeffrey Glueck. Here's your chance to pick the best brains in the business."--BOOK JACKET
Action
committed to retain for EAST
Cataloging source
DLC
http://library.link/vocab/creatorDate
1958-
http://library.link/vocab/creatorName
Miller, Michael
Index
index present
LC call number
HF5415.1265
LC item number
M554 2008
Literary form
non fiction
http://library.link/vocab/subjectName
  • Internet marketing
  • Internet advertising
  • Internet advertising
  • Internet marketing
Label
Online marketing heroes : interviews with 25 successful online marketing gurus, Michael Miller
Instantiates
Publication
Note
Includes index
Contents
Introduction.1. Joan Holman: Joan Holman Productions.2. Greg:Hartnett: Best of the Web, Hotel Hotline.3. Jacob Hawkins: Overstock.com.4. Mark Oldani: Circuit City Direct.5. Jeffrey Glueck; Travelocity.6. Lauren Freedman: the e-tailing group.7. Tamara Adlin: Aldin, Inc.8. Steve Rubel: Edelman.9. Greg Jarboe: SEO-PR.10. Eric Ward: Link Marketing Consultant.11. Jordan Gold: Freedom.12. Heather Lloyd-Martin: SuccessWorks.13. Chris Baggott: Compendium Software.14. Ed Shull: NetResults.15. Brian Lusk: Southwest Airlines.16. Lee Odden: TopRank Online Marketing.17. Jill Whalen: High Rankings.18. Liana Evans: KeyRelevance.19. Perry Marshall: Perry S. Marshall & Associates.20. Kevin Lee: Didit.21. Paul O'Brien: Zvents.22. Ron Belanger: Yahoo!23. David Fischer: Google.24. Phil Terry: Creative Good.25. Patrick Duparcq: Kellog School of Management, Northwestern University
Dimensions
24 cm.
Extent
xvi, 319 p.
Isbn
9780470242049
Lccn
2007051406
System control number
  • (OCoLC)185021534
  • (OCoLC)ocn185021534
Label
Online marketing heroes : interviews with 25 successful online marketing gurus, Michael Miller
Publication
Note
Includes index
Contents
Introduction.1. Joan Holman: Joan Holman Productions.2. Greg:Hartnett: Best of the Web, Hotel Hotline.3. Jacob Hawkins: Overstock.com.4. Mark Oldani: Circuit City Direct.5. Jeffrey Glueck; Travelocity.6. Lauren Freedman: the e-tailing group.7. Tamara Adlin: Aldin, Inc.8. Steve Rubel: Edelman.9. Greg Jarboe: SEO-PR.10. Eric Ward: Link Marketing Consultant.11. Jordan Gold: Freedom.12. Heather Lloyd-Martin: SuccessWorks.13. Chris Baggott: Compendium Software.14. Ed Shull: NetResults.15. Brian Lusk: Southwest Airlines.16. Lee Odden: TopRank Online Marketing.17. Jill Whalen: High Rankings.18. Liana Evans: KeyRelevance.19. Perry Marshall: Perry S. Marshall & Associates.20. Kevin Lee: Didit.21. Paul O'Brien: Zvents.22. Ron Belanger: Yahoo!23. David Fischer: Google.24. Phil Terry: Creative Good.25. Patrick Duparcq: Kellog School of Management, Northwestern University
Dimensions
24 cm.
Extent
xvi, 319 p.
Isbn
9780470242049
Lccn
2007051406
System control number
  • (OCoLC)185021534
  • (OCoLC)ocn185021534

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