The Resource Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing, Lee Odden, (electronic resource)

Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing, Lee Odden, (electronic resource)

Label
Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing
Title
Optimize
Title remainder
how to attract and engage more customers by integrating SEO, social media, and content marketing
Statement of responsibility
Lee Odden
Title variation
How to attract and engage more customers by integrating SEO, social media, and content marketing
Creator
Contributor
Provider
Subject
Language
eng
Summary
Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy. Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy; Determine which creative tactics will provide the best results for your company; Implement search and social optimization holistically in the organization; Measure the business value of optimized and socialized content marketing; Develop guidelines, processes and training to scale online marketing success. Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics. - Publisher
Cataloging source
UMI
http://library.link/vocab/creatorName
Odden, Lee
Illustrations
illustrations
Index
index present
LC call number
HF5415.126
LC item number
.O33 2012
Literary form
non fiction
Nature of contents
  • standards specifications
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
ebrary
http://library.link/vocab/subjectName
  • Direct marketing
  • Direct selling
  • Social media
  • Business
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Direct marketing
  • Direct selling
  • Social media
  • Suchmaschinenoptimierung
  • Soziale Software
  • Marketing
Label
Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing, Lee Odden, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 233-238) and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Phase 1 : Planning. Setting the stage for an optimized state of mind -- Journey : where does optimize and socialize fit in your company? -- Smart marketing requires intelligence : research, audit, and listen -- In it to win it : setting objectives -- Roadmap to success : content marketing strategy -- Phase 2 : Implementation. Know thy customer : personas -- Words are key to customers : keyword research -- Attract, engage, and inspire : building your content plan -- Content isn't king, it's the kingdom : creation and curation -- If it can be searched, it can be optimized : content optimization -- Community rules : social network development : don't be late to the social networking party -- Electrify your content : promotion and link building -- Progress, refinement, and success : measurement -- Phase 3 : Scale. Optimize and socialize : processes and training -- Are you optimized? -- About the author
Dimensions
unknown
Extent
1 online resource (xii, 243 pages)
Form of item
electronic
Isbn
9781118226384
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Specific material designation
remote
Stock number
CL0500000154
System control number
  • (OCoLC)801977556
  • (OCoLC)ocn801977556
Label
Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing, Lee Odden, (electronic resource)
Publication
Bibliography note
Includes bibliographical references (p. 233-238) and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Phase 1 : Planning. Setting the stage for an optimized state of mind -- Journey : where does optimize and socialize fit in your company? -- Smart marketing requires intelligence : research, audit, and listen -- In it to win it : setting objectives -- Roadmap to success : content marketing strategy -- Phase 2 : Implementation. Know thy customer : personas -- Words are key to customers : keyword research -- Attract, engage, and inspire : building your content plan -- Content isn't king, it's the kingdom : creation and curation -- If it can be searched, it can be optimized : content optimization -- Community rules : social network development : don't be late to the social networking party -- Electrify your content : promotion and link building -- Progress, refinement, and success : measurement -- Phase 3 : Scale. Optimize and socialize : processes and training -- Are you optimized? -- About the author
Dimensions
unknown
Extent
1 online resource (xii, 243 pages)
Form of item
electronic
Isbn
9781118226384
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Specific material designation
remote
Stock number
CL0500000154
System control number
  • (OCoLC)801977556
  • (OCoLC)ocn801977556

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