The Resource Paul Rand, a designer's art

Paul Rand, a designer's art

Label
Paul Rand, a designer's art
Title
Paul Rand, a designer's art
Creator
Subject
Language
eng
Summary
"Brings together many of Rand's ... essays on design and a wide selection of his ... graphic work from the thirties to the present ... Each of the essays is illustrated with examples of Rand's work--posters, book jackets, product advertisements, corporate trademarks, packaging, interiors--as well as the work of artist he admires"--Cover
Related
Cataloging source
DLC
http://library.link/vocab/creatorDate
1914-1996
http://library.link/vocab/creatorName
Rand, Paul
Illustrations
illustrations
Index
no index present
LC call number
NC997
LC item number
.R278 1985
Literary form
non fiction
http://library.link/vocab/subjectName
  • Rand, Paul
  • Commercial art
  • Design
  • Art publicitaire
  • Design
  • Commercial art
  • Design
  • Gebrauchsgraphik
  • Design
Label
Paul Rand, a designer's art
Instantiates
Publication
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Art for art's sake -- The beautiful and the useful -- The designer's problem -- The symbol in visual communication -- Versatility of the symbol -- The trademark -- Seeing stripes -- Imagination and the image -- Integrating form and content -- Ideas about ideas -- The meaning of repetition -- The role of humor -- The rebus and the visual pun -- Collage and montage -- Yesterday and today -- Typographic form and expression -- Legibility and modernity -- The good old "neue typografie" -- Design and the play instinct -- Black black black -- The art of the package: tomorrow and yesterday -- The third dimension -- The complexity of color -- Word pictures -- The lesson of Cézanne -- Politics of design -- Integrity and invention
Dimensions
27 cm
Extent
xiv, 239 pages
Isbn
9780300034837
Lccn
85050352
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations (some color)
System control number
(OCoLC)12975201
Label
Paul Rand, a designer's art
Publication
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Art for art's sake -- The beautiful and the useful -- The designer's problem -- The symbol in visual communication -- Versatility of the symbol -- The trademark -- Seeing stripes -- Imagination and the image -- Integrating form and content -- Ideas about ideas -- The meaning of repetition -- The role of humor -- The rebus and the visual pun -- Collage and montage -- Yesterday and today -- Typographic form and expression -- Legibility and modernity -- The good old "neue typografie" -- Design and the play instinct -- Black black black -- The art of the package: tomorrow and yesterday -- The third dimension -- The complexity of color -- Word pictures -- The lesson of Cézanne -- Politics of design -- Integrity and invention
Dimensions
27 cm
Extent
xiv, 239 pages
Isbn
9780300034837
Lccn
85050352
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations (some color)
System control number
(OCoLC)12975201

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