The Resource Pervasive advertising, Jörg Müller, Florian Alt, Daniel Michelis, editors, (electronic resource)

Pervasive advertising, Jörg Müller, Florian Alt, Daniel Michelis, editors, (electronic resource)

Label
Pervasive advertising
Title
Pervasive advertising
Statement of responsibility
Jörg Müller, Florian Alt, Daniel Michelis, editors
Contributor
Provider
Subject
Language
eng
Summary
Following decades of exciting developments in laboratories around the world, pervasive computing technologies are starting to reshape our world in real ways. Computers, visible and invisible, are everywhere: traditional signs and billboards are being replaced by digital signage, projections, and interactive surfaces. Communication is digital and ubiquitous—the majority of the world’s population uses mobile phones. Physical computing and robotics make physical environments digital and interactive. It is apparent that analogous for developments on the Internet, advertising will be the business model driving pervasive computing. These new computing technologies are powerful tools for advertising and they will supersede traditional advertising in the near future. Pervasive computing is the disruptive technology for advertising. This book presents the core principles of Pervasive Advertising and makes accessible to practitioners and researchers alike research findings in pervasive computing, modern advertising, and human-computer interaction. The major opportunities addressed include: symmetric communication, the long tail, powerful experiences, personalization, context adaptivity, audience measurement, and automated persuasion. The major challenges addressed include: calm and engaging advertising, privacy, and ethical persuasion. This book presents and discusses innovative applications based on digital signage and mobile advertising, venturing into new territories like music and scents. This book is intended as a guide for: • Advertisers who want to understand how new technologies revolutionize their field. • Pervasive computing engineers and researchers who want to understand what business models will drive their technologies in the real world. • Anyone who is interested in how pervasive advertising will shape the future of urban life
Member of
Cataloging source
GW5XE
Image bit depth
0
LC call number
HF5828.2
LC item number
.P47 2011
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorDate
1965-
http://library.link/vocab/relatedWorkOrContributorName
  • SpringerLink
  • Müller, J. P.
  • Alt, Florian
  • Michelis, Daniel
Series statement
Human-Computer Interaction Series,
http://library.link/vocab/subjectName
  • Advertising
  • Electronic commerce
  • Ubiquitous computing
  • Computer Science
  • User Interfaces and Human Computer Interaction
  • Multimedia Information Systems
  • Computer Appl. in Social and Behavioral Sciences
  • Informatique
  • Advertising
  • Electronic commerce
  • Ubiquitous computing
Label
Pervasive advertising, Jörg Müller, Florian Alt, Daniel Michelis, editors, (electronic resource)
Instantiates
Publication
Note
Includes index
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource (ix, 364 pages).
File format
multiple file formats
Form of item
  • online
  • electronic
Isbn
9780857293527
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-0-85729-352-7
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
  • (OCoLC)757738706
  • (OCoLC)ocn757738706
Label
Pervasive advertising, Jörg Müller, Florian Alt, Daniel Michelis, editors, (electronic resource)
Publication
Note
Includes index
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource (ix, 364 pages).
File format
multiple file formats
Form of item
  • online
  • electronic
Isbn
9780857293527
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-0-85729-352-7
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
  • (OCoLC)757738706
  • (OCoLC)ocn757738706

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