The Resource Political campaign communication : principles and practices, Judith S. Trent and Robert V. Friedenberg

Political campaign communication : principles and practices, Judith S. Trent and Robert V. Friedenberg

Label
Political campaign communication : principles and practices
Title
Political campaign communication
Title remainder
principles and practices
Statement of responsibility
Judith S. Trent and Robert V. Friedenberg
Creator
Contributor
Subject
Language
eng
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Trent, Judith S
Index
index present
LC call number
JF1001
LC item number
.T73 2000
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Friedenberg, Robert V
http://library.link/vocab/subjectName
  • Political campaigns
  • Communication in politics
  • Propagande électorale
  • Communication politique
  • Communication in politics
  • Political campaigns
  • Politieke communicatie
  • Verkiezingscampagnes
  • Politische Kommunikation
  • Wahlkampf
Label
Political campaign communication : principles and practices, Judith S. Trent and Robert V. Friedenberg
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [375]-377) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Organization and Preview of Chapters
  • Communicative Functions of Political Campaigns
  • First Political Stage: Surfacing
  • Second Political Stage: Primaries
  • Third Political Stage: Nominating Conventions
  • Fourth Political Stage: The General Election
  • Communicative Styles and Strategies of Political Campaigns
  • Preliminary Considerations
  • Styles and Strategies of Campaigns
  • Communicative Mass Channels of Political Campaigning
  • Series Foreword
  • Early Studies
  • Contemporary Studies
  • Communicative Types and Functions of Televised Political Advertising
  • Historical Development
  • Types and Functions of Political Ads
  • Televised Attack Advertising When the Candidate Is a Woman
  • Practices of Political Campaign Communication
  • Public Speaking in Political Campaigns
  • The Decision to Speak
  • The Speech
  • Robert E. Denton, Jr.
  • Political Speechwriting
  • Surrogate Speakers
  • Recurring Forms of Political Campaign Communication
  • Announcement Speeches
  • Acceptance Addresses
  • News Conferences
  • Apologias
  • Debates in Political Campaigns
  • History of Political Debates
  • Deciding Whether to Debate
  • Principles of Political Campaign Communication
  • Applying the Conditions Requisite for Political Debates
  • Political Debate Strategies
  • Effects of Political Debates
  • Communication and Political Campaigns: A Prologue
  • Importance of Political Campaigns
  • Changes in the Political Campaign
  • Technology in the 1996 Presidential Campaign
  • Communication and Political Campaigns
Dimensions
24 cm.
Edition
4th ed.
Extent
xvi, 386 pages
Isbn
9780275964054
Lccn
99014854
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)41035344
  • (OCoLC)ocm41035344
Label
Political campaign communication : principles and practices, Judith S. Trent and Robert V. Friedenberg
Publication
Bibliography note
Includes bibliographical references (p. [375]-377) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Organization and Preview of Chapters
  • Communicative Functions of Political Campaigns
  • First Political Stage: Surfacing
  • Second Political Stage: Primaries
  • Third Political Stage: Nominating Conventions
  • Fourth Political Stage: The General Election
  • Communicative Styles and Strategies of Political Campaigns
  • Preliminary Considerations
  • Styles and Strategies of Campaigns
  • Communicative Mass Channels of Political Campaigning
  • Series Foreword
  • Early Studies
  • Contemporary Studies
  • Communicative Types and Functions of Televised Political Advertising
  • Historical Development
  • Types and Functions of Political Ads
  • Televised Attack Advertising When the Candidate Is a Woman
  • Practices of Political Campaign Communication
  • Public Speaking in Political Campaigns
  • The Decision to Speak
  • The Speech
  • Robert E. Denton, Jr.
  • Political Speechwriting
  • Surrogate Speakers
  • Recurring Forms of Political Campaign Communication
  • Announcement Speeches
  • Acceptance Addresses
  • News Conferences
  • Apologias
  • Debates in Political Campaigns
  • History of Political Debates
  • Deciding Whether to Debate
  • Principles of Political Campaign Communication
  • Applying the Conditions Requisite for Political Debates
  • Political Debate Strategies
  • Effects of Political Debates
  • Communication and Political Campaigns: A Prologue
  • Importance of Political Campaigns
  • Changes in the Political Campaign
  • Technology in the 1996 Presidential Campaign
  • Communication and Political Campaigns
Dimensions
24 cm.
Edition
4th ed.
Extent
xvi, 386 pages
Isbn
9780275964054
Lccn
99014854
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)41035344
  • (OCoLC)ocm41035344

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