The Resource Power branding : leveraging the success of the world's best brands, Steve McKee

Power branding : leveraging the success of the world's best brands, Steve McKee

Label
Power branding : leveraging the success of the world's best brands
Title
Power branding
Title remainder
leveraging the success of the world's best brands
Statement of responsibility
Steve McKee
Creator
Subject
Language
eng
Summary
"A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand their brand by using creative and sometimes counter-intuitive strategies to generate growth." --Publisher description
Cataloging source
DLC
http://library.link/vocab/creatorDate
1963-
http://library.link/vocab/creatorName
McKee, Steve
Index
index present
LC call number
HF5415.1255
LC item number
.M42 2014
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Brand name products
  • Brand name products
  • Branding (Marketing)
Label
Power branding : leveraging the success of the world's best brands, Steve McKee
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Dimensions
25 cm
Edition
First edition.
Extent
x, 246 pages
Isbn
9781137278845
Isbn Type
(alk. paper)
Lccn
2013024732
Media category
unmediated
Media MARC source
rdamedia
System control number
  • (OCoLC)852658399
  • (OCoLC)ocn852658399
Label
Power branding : leveraging the success of the world's best brands, Steve McKee
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Dimensions
25 cm
Edition
First edition.
Extent
x, 246 pages
Isbn
9781137278845
Isbn Type
(alk. paper)
Lccn
2013024732
Media category
unmediated
Media MARC source
rdamedia
System control number
  • (OCoLC)852658399
  • (OCoLC)ocn852658399

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