The Resource Predictive analytics, data mining and big data : myths, misconceptions and methods, Steven Finlay

Predictive analytics, data mining and big data : myths, misconceptions and methods, Steven Finlay

Label
Predictive analytics, data mining and big data : myths, misconceptions and methods
Title
Predictive analytics, data mining and big data
Title remainder
myths, misconceptions and methods
Statement of responsibility
Steven Finlay
Creator
Subject
Language
eng
Summary
"Predictive analytics, big data, and data mining are key topics for organizations who want to leverage the ever increasing amounts of data that organizations hold about their customers and other individuals. This in-depth guide provides readers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, the pitfalls and dangers, and a contextual road map for developing solutions that deliver benefits to their organizations. Written in an accessible way, this 'how-to-guide' will help managers to make the most of these technologies in their business area"--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1969-
http://library.link/vocab/creatorName
Finlay, Steven
Illustrations
illustrations
Index
index present
LC call number
HF5415.32
LC item number
.F56 2014
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Consumer profiling
  • Consumer behavior
  • Management
  • Business planning
  • Decision making
  • Data mining
  • Big data
  • BUSINESS & ECONOMICS / Consumer Behavior
  • BUSINESS & ECONOMICS / Marketing / Research
  • BUSINESS & ECONOMICS / Strategic Planning
  • BUSINESS & ECONOMICS / Development / General
  • BUSINESS & ECONOMICS / Knowledge Capital
  • Big data
  • Business planning
  • Consumer behavior
  • Consumer profiling
  • Data mining
  • Decision making
  • Management
  • Data Mining
  • Big Data
  • Verbraucherverhalten
Label
Predictive analytics, data mining and big data : myths, misconceptions and methods, Steven Finlay
Instantiates
Publication
Note
"Business in the digital economy"-- on cover
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
-- 1. Introduction -- 2. Using Predictive Models -- 3. Analytics, Organization and Culture -- 4. The Value of Data -- 5. Ethics and Legislation -- 6. Types of Predictive Models -- 7. The Predictive Analytics Process -- 8. How to Build a Predictive Model -- 9. Text Mining and Social Network Analysis -- 10. Hardware, Software and All That Jazz
Dimensions
22 cm
Extent
xii, 248 pages
Isbn
9781137379276
Isbn Type
(hardback)
Lccn
2014019747
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
  • (OCoLC)873985165
  • (OCoLC)ocn873985165
Label
Predictive analytics, data mining and big data : myths, misconceptions and methods, Steven Finlay
Publication
Note
"Business in the digital economy"-- on cover
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
-- 1. Introduction -- 2. Using Predictive Models -- 3. Analytics, Organization and Culture -- 4. The Value of Data -- 5. Ethics and Legislation -- 6. Types of Predictive Models -- 7. The Predictive Analytics Process -- 8. How to Build a Predictive Model -- 9. Text Mining and Social Network Analysis -- 10. Hardware, Software and All That Jazz
Dimensions
22 cm
Extent
xii, 248 pages
Isbn
9781137379276
Isbn Type
(hardback)
Lccn
2014019747
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
  • (OCoLC)873985165
  • (OCoLC)ocn873985165

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