The Resource Presidential polls and the news media, edited by Paul J. Lavrakas, Michael W. Traugott, and Peter V. Miller

Presidential polls and the news media, edited by Paul J. Lavrakas, Michael W. Traugott, and Peter V. Miller

Label
Presidential polls and the news media
Title
Presidential polls and the news media
Statement of responsibility
edited by Paul J. Lavrakas, Michael W. Traugott, and Peter V. Miller
Contributor
Subject
Language
eng
Summary
Most news media are "data rich but analysis poor" when it comes to election polling. Since election polls clearly have the power to influence campaigns and election postmortems, it is important that "spin" not take precedence over significance in the reporting of poll results. In this volume, experts in the media and in academe challenge the conventional approaches that most news media take in their poll-based campaign coverage. The book reports new research findings on news coverage of recent presidential elections and provides a myriad of examples of how journalists and news media executives can improve their analysis of poll data, thereby better serving our political processes
Cataloging source
DLC
Index
index present
LC call number
HN90.P8
LC item number
P74 1995
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Lavrakas, Paul J
  • Traugott, Michael W
  • Miller, Peter V
http://library.link/vocab/subjectName
  • Public opinion
  • Public opinion polls
  • Presidents
  • Mass media
  • Press and politics
  • Mass media
  • Presidents
  • Press and politics
  • Public opinion
  • Public opinion polls
  • Publieke opinie
  • Verkiezingscampagnes
  • Presidentskandidaten
  • Wahlkampf
  • Präsidentenwahl
  • Massenmedien
  • United States
  • USA
Label
Presidential polls and the news media, edited by Paul J. Lavrakas, Michael W. Traugott, and Peter V. Miller
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 267-275) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
News media's use of presidential polling in the 1990s : an introduction and overview / Paul J. Lavrakas and Michael W. Traugott -- Election polling in historical perspective / Susan Herbst -- Page one use of presidential pre-election polls : 1980-1992 / Paul J. Lavrakas and Sandra L. Bauman -- The use of focus groups to supplement campaign coverage / Michael W. Traugott -- How pollsters and reporters can do a better job informing the public : a challenge for campaign '96 / Warren J. Mitofsky -- A review of the 1992 VRS exit polls / Warren J. Mitofsky and Murray Edelman -- Methods of allocating undecided respondents to candidate choices in pre-election polls / Robert P. Daves and Sharon P. Warden -- The 1992 election and the polls : neither politics nor polling as usual / Richard Morin -- The evolving use of public opinion polls by The New York Times : the experience in the 1992 presidential election / Michael R. Kagay -- Problems of character : was it the candidate or the press? / Michael W. Trauggot and Jennifer Means -- The people, the press and campaign '92 / Andrew Kohut and Larry Hugick -- Media, momentum and money : horse race spin in the 1988 Republican primaries / Diana C. Mutz -- The media's use of election polls : a synthesis and recommendations for 1996 and beyond / Paul J. Lavrakas and Michael W. Traugott
Dimensions
24 cm
Extent
xvi, 279 pages
Isbn
9780813389431
Lccn
95012277
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)32273815
  • (OCoLC)ocm32273815
Label
Presidential polls and the news media, edited by Paul J. Lavrakas, Michael W. Traugott, and Peter V. Miller
Publication
Bibliography note
Includes bibliographical references (p. 267-275) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
News media's use of presidential polling in the 1990s : an introduction and overview / Paul J. Lavrakas and Michael W. Traugott -- Election polling in historical perspective / Susan Herbst -- Page one use of presidential pre-election polls : 1980-1992 / Paul J. Lavrakas and Sandra L. Bauman -- The use of focus groups to supplement campaign coverage / Michael W. Traugott -- How pollsters and reporters can do a better job informing the public : a challenge for campaign '96 / Warren J. Mitofsky -- A review of the 1992 VRS exit polls / Warren J. Mitofsky and Murray Edelman -- Methods of allocating undecided respondents to candidate choices in pre-election polls / Robert P. Daves and Sharon P. Warden -- The 1992 election and the polls : neither politics nor polling as usual / Richard Morin -- The evolving use of public opinion polls by The New York Times : the experience in the 1992 presidential election / Michael R. Kagay -- Problems of character : was it the candidate or the press? / Michael W. Trauggot and Jennifer Means -- The people, the press and campaign '92 / Andrew Kohut and Larry Hugick -- Media, momentum and money : horse race spin in the 1988 Republican primaries / Diana C. Mutz -- The media's use of election polls : a synthesis and recommendations for 1996 and beyond / Paul J. Lavrakas and Michael W. Traugott
Dimensions
24 cm
Extent
xvi, 279 pages
Isbn
9780813389431
Lccn
95012277
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)32273815
  • (OCoLC)ocm32273815

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