The Resource Pricing, online marketing behavior, and analytics, Giampaolo Viglia, Research Fellow, University of Eastern Piedmont, Italy

Pricing, online marketing behavior, and analytics, Giampaolo Viglia, Research Fellow, University of Eastern Piedmont, Italy

Label
Pricing, online marketing behavior, and analytics
Title
Pricing, online marketing behavior, and analytics
Statement of responsibility
Giampaolo Viglia, Research Fellow, University of Eastern Piedmont, Italy
Creator
Author
Subject
Language
eng
Member of
Cataloging source
YDXCP
http://library.link/vocab/creatorName
Viglia, Giampaolo
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.V54 2014
Literary form
non fiction
Nature of contents
bibliography
Series statement
Palgrave pivot.
http://library.link/vocab/subjectName
  • Internet marketing
  • Online-Marketing
  • Internet marketing
Label
Pricing, online marketing behavior, and analytics, Giampaolo Viglia, Research Fellow, University of Eastern Piedmont, Italy
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 90-100) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Machine generated contents note: 1. Definition of Online Marketing -- 2. Online Marketing Communication Channels -- 3. Online Marketing Metrics and Analytics -- 4. Online Pricing -- 5.A Peculiar Type of Revenue Management: Overbooking -- 6. Case Study: Applications for the Hotel Industry
Dimensions
23 cm.
Edition
First edition.
Extent
xiv, 106 pages
Isbn
9781137413253
Lccn
2013478960
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
10.1057/9781137413260
Other physical details
illustrations
System control number
  • (OCoLC)876349510
  • (OCoLC)ocn876349510
Label
Pricing, online marketing behavior, and analytics, Giampaolo Viglia, Research Fellow, University of Eastern Piedmont, Italy
Publication
Bibliography note
Includes bibliographical references (pages 90-100) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Machine generated contents note: 1. Definition of Online Marketing -- 2. Online Marketing Communication Channels -- 3. Online Marketing Metrics and Analytics -- 4. Online Pricing -- 5.A Peculiar Type of Revenue Management: Overbooking -- 6. Case Study: Applications for the Hotel Industry
Dimensions
23 cm.
Edition
First edition.
Extent
xiv, 106 pages
Isbn
9781137413253
Lccn
2013478960
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
10.1057/9781137413260
Other physical details
illustrations
System control number
  • (OCoLC)876349510
  • (OCoLC)ocn876349510

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