The Resource Principles of marketing, Philip Kotler, Gary Armstrong

Principles of marketing, Philip Kotler, Gary Armstrong

Label
Principles of marketing
Title
Principles of marketing
Statement of responsibility
Philip Kotler, Gary Armstrong
Creator
Contributor
Subject
Language
eng
Summary
A practical, managerial approach to marketing. Provides practical examples and applications showing the major decisions that marketing managers face in their efforts to balance the organizational objectives and resources against needs and opportunities in the market place
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Kotler, Philip
Illustrations
illustrations
Index
index present
LC call number
HF5415
LC item number
.K636 1999
Literary form
non fiction
Nature of contents
  • standards specifications
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Armstrong, Gary
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
Label
Principles of marketing, Philip Kotler, Gary Armstrong
Instantiates
Publication
Note
" ... A full selection of written video cases are provided on the accompanying CD-ROM, supported by exciting and original videos developed for Principles of Marketing. The videos and cases help to bring key marketing concepts and issues to life in the classroom"--P. xv
Accompanying material
1 computer optical disc (4 3/4 in.)
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
29 cm +
Dimensions
4 3/4 in. or 12 cm.
Edition
8th ed.
Extent
1 volume (various pagings)
File format
unknown
Isbn
9780139570025
Lccn
98003761
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
color illustrations
Sound
unknown sound
Specific material designation
optical disk
System control number
  • (OCoLC)38738796
  • (OCoLC)ocm38738796
System details
System requirements for accompanying computer disc: Windows 95
Label
Principles of marketing, Philip Kotler, Gary Armstrong
Publication
Note
" ... A full selection of written video cases are provided on the accompanying CD-ROM, supported by exciting and original videos developed for Principles of Marketing. The videos and cases help to bring key marketing concepts and issues to life in the classroom"--P. xv
Accompanying material
1 computer optical disc (4 3/4 in.)
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
29 cm +
Dimensions
4 3/4 in. or 12 cm.
Edition
8th ed.
Extent
1 volume (various pagings)
File format
unknown
Isbn
9780139570025
Lccn
98003761
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
color illustrations
Sound
unknown sound
Specific material designation
optical disk
System control number
  • (OCoLC)38738796
  • (OCoLC)ocm38738796
System details
System requirements for accompanying computer disc: Windows 95

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