The Resource Principles of marketing channel management : interorganizational distribution design and relations, Bruce Mallen

Principles of marketing channel management : interorganizational distribution design and relations, Bruce Mallen

Label
Principles of marketing channel management : interorganizational distribution design and relations
Title
Principles of marketing channel management
Title remainder
interorganizational distribution design and relations
Statement of responsibility
Bruce Mallen
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Mallen, Bruce E
Index
index present
LC call number
HF5415.125
LC item number
.M34
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Marketing channels
  • Marketing
  • Marketing channels
  • Marketing
  • Mercadologia
Label
Principles of marketing channel management : interorganizational distribution design and relations, Bruce Mallen
Instantiates
Publication
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Ch. 1. Basic Macro-, Managerial, and Definitional Concepts in Channels -- Macroview of Marketing -- Managerial View of Marketing -- Definitional Issues -- Illustrations -- Notational Systems and Macromeasurments -- Appendix 1A Definitional and Notational Issues -- Appendix 1B. Channel Illustrations -- Ch. 2. Decision Areas and Guidelines for Channel Management -- The Decisions-Six Big Questions -- The Guidelines-Four Major Objetives -- Ch. 3. Functionalism and Distribution Structure Theory -- Sorting Concepts -- Bucklin's Theory of Distribution Channel Structure -- The Basic Concept of Functional Spinoff -- Extensions of the Functional-Spinoff Concept as Related to Other Structure Dimensions -- Horizontal Channel Structure -- Hypotheses -- Appendix 3A. Marketing Channels and Economic Development -- Distribution Structure: Magnitude and Trends -- The Magnitude of U.S. Retailing Whole-saling Trends -- Trends -- Market, Environment, Resources, and Marketing Mix Considerations -- The Market-Consumers -- The Environment -- Resources -- Marketing Mix -- Summary -- Ch. 6. Qualification of Channel Design -- Analysis-First Stage -- Analysis-Second Stage -- Summary -- Ch. 7. Management of Channel Relations and Conflict -- Introduction -- Conflict-The Problem of Channel Relationships -- Management of Conflict and Channel Relationships -- Summary -- Ch. 8. Channel Leadership Power: Coordinated Chanel Systems-Who and How -- Who Has Led and Who Should Lead the Channel -- Sources and Dimensions of Channel Leadership -- Channel Power-A Societal Issue -- Summary -- Appendix 8A Channel Market Systems -- Ch. 9. Review and Evaluation of Channel Effectiveness -- Clewett Checklist -- Sales Analysis -- Feedback Examples -- Other Feedbac
Dimensions
24 cm
Extent
xx, 353 pages
Isbn
9780669009859
Lccn
76027923
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (OCoLC)02986000
  • (OCoLC)ocm02986000
Label
Principles of marketing channel management : interorganizational distribution design and relations, Bruce Mallen
Publication
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Ch. 1. Basic Macro-, Managerial, and Definitional Concepts in Channels -- Macroview of Marketing -- Managerial View of Marketing -- Definitional Issues -- Illustrations -- Notational Systems and Macromeasurments -- Appendix 1A Definitional and Notational Issues -- Appendix 1B. Channel Illustrations -- Ch. 2. Decision Areas and Guidelines for Channel Management -- The Decisions-Six Big Questions -- The Guidelines-Four Major Objetives -- Ch. 3. Functionalism and Distribution Structure Theory -- Sorting Concepts -- Bucklin's Theory of Distribution Channel Structure -- The Basic Concept of Functional Spinoff -- Extensions of the Functional-Spinoff Concept as Related to Other Structure Dimensions -- Horizontal Channel Structure -- Hypotheses -- Appendix 3A. Marketing Channels and Economic Development -- Distribution Structure: Magnitude and Trends -- The Magnitude of U.S. Retailing Whole-saling Trends -- Trends -- Market, Environment, Resources, and Marketing Mix Considerations -- The Market-Consumers -- The Environment -- Resources -- Marketing Mix -- Summary -- Ch. 6. Qualification of Channel Design -- Analysis-First Stage -- Analysis-Second Stage -- Summary -- Ch. 7. Management of Channel Relations and Conflict -- Introduction -- Conflict-The Problem of Channel Relationships -- Management of Conflict and Channel Relationships -- Summary -- Ch. 8. Channel Leadership Power: Coordinated Chanel Systems-Who and How -- Who Has Led and Who Should Lead the Channel -- Sources and Dimensions of Channel Leadership -- Channel Power-A Societal Issue -- Summary -- Appendix 8A Channel Market Systems -- Ch. 9. Review and Evaluation of Channel Effectiveness -- Clewett Checklist -- Sales Analysis -- Feedback Examples -- Other Feedbac
Dimensions
24 cm
Extent
xx, 353 pages
Isbn
9780669009859
Lccn
76027923
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (OCoLC)02986000
  • (OCoLC)ocm02986000

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