The Resource Promotional strategy : managing the marketing communications process, James F. Engel, Martin R. Warshaw, Thomas C. Kinnear

Promotional strategy : managing the marketing communications process, James F. Engel, Martin R. Warshaw, Thomas C. Kinnear

Label
Promotional strategy : managing the marketing communications process
Title
Promotional strategy
Title remainder
managing the marketing communications process
Statement of responsibility
James F. Engel, Martin R. Warshaw, Thomas C. Kinnear
Creator
Contributor
Subject
Language
eng
Member of
Action
committed to retain for EAST
Cataloging source
DLC
http://library.link/vocab/creatorName
Engel, James F
Illustrations
illustrations
Index
index present
LC call number
HF5415
LC item number
.E65 1994
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1943-
http://library.link/vocab/relatedWorkOrContributorName
  • Warshaw, Martin R
  • Kinnear, Thomas C.
http://library.link/vocab/subjectName
  • Marketing
  • Advertising
  • Marketing
  • Advertising
  • Marketing
  • Marketing
Label
Promotional strategy : managing the marketing communications process, James F. Engel, Martin R. Warshaw, Thomas C. Kinnear
Link
https://archive.org/details/promotionalstrat00enge_1
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Persuasive communication Target markets Direct marketing
Dimensions
24 cm.
Edition
8th ed.
Extent
xv, 624 pages
Isbn
9780256082043
Lccn
93048793
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations (some color)
System control number
  • (OCoLC)29564139
  • (OCoLC)ocm29564139
Label
Promotional strategy : managing the marketing communications process, James F. Engel, Martin R. Warshaw, Thomas C. Kinnear
Link
https://archive.org/details/promotionalstrat00enge_1
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Persuasive communication Target markets Direct marketing
Dimensions
24 cm.
Edition
8th ed.
Extent
xv, 624 pages
Isbn
9780256082043
Lccn
93048793
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations (some color)
System control number
  • (OCoLC)29564139
  • (OCoLC)ocm29564139

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