The Resource Psychological processes and advertising effects : theory, research, and applications, edited by Linda F. Alwitt and Andrew A. Mitchell

Psychological processes and advertising effects : theory, research, and applications, edited by Linda F. Alwitt and Andrew A. Mitchell

Label
Psychological processes and advertising effects : theory, research, and applications
Title
Psychological processes and advertising effects
Title remainder
theory, research, and applications
Statement of responsibility
edited by Linda F. Alwitt and Andrew A. Mitchell
Contributor
Subject
Language
eng
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HF5822
LC item number
.P78 1985
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
  • 1939-
  • 1983
http://library.link/vocab/relatedWorkOrContributorName
  • Alwitt, Linda F
  • Mitchell, Andrew A.
  • Conference on Advertising and Consumer Psychology
http://library.link/vocab/subjectName
  • Advertising
  • Publicité
  • Advertising
  • Reclame
  • Psychologische aspecten
  • Publicité
Label
Psychological processes and advertising effects : theory, research, and applications, edited by Linda F. Alwitt and Andrew A. Mitchell
Instantiates
Publication
Note
Papers from the Second Annual Conference on Advertising and Consumer Psychology held in Chicago, Ill., May 1983
Bibliography note
Includes bibliographies and indexes
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • How advertising works at contact / Rajeev Batra, Michael L. Ray -- Affective and cognitive antecedents of attitude toward the ad : a conceptual framework / Richard J. Lutz -- The influence of affective reactions to advertising : direct and indirect mechanisms of attitude change / Danny L. Moore, J. Wesley Hutchinson -- Central and peripheral routes to persuasion : the role of message repetition / John T. Cacioppo, Richard E. Petty -- Conceptual and methodological issues in examining the relationship between consumer memory and judgment / Meryl Lichtenstein, Thomas K. Srull -- The relationship between advertising recall and persuasion : an experimental investigation / Ann E. Beattie, Andrew A. Mitchell -- A reliable sleeper effect in persuasion : implications for opinion change theory and research / Anthony R. Pratkanis, Anthony G. Greenwald -- Online cognitive processing of television / Daniel R. Anderson -- EEG activity reflects the content of commercials / Linda F. Alwitt -- Cognitive theory and audience involvement / Anthony G. Greenwald, Clark Leavitt
  • The effect of people/product relationships on advertising processing / Peter Cushing, Melody Douglas-Tate -- Understanding consumers' cognitive structures : the relationship of levels of abstraction to judgments of psychological distance and preference / Thomas J. Reynolds, Jonathan Gutman, John A. Fiedler
Dimensions
24 cm
Extent
ix, 305 pages
Isbn
9780898595154
Lccn
84028773
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)11599264
  • (OCoLC)ocm11599264
Label
Psychological processes and advertising effects : theory, research, and applications, edited by Linda F. Alwitt and Andrew A. Mitchell
Publication
Note
Papers from the Second Annual Conference on Advertising and Consumer Psychology held in Chicago, Ill., May 1983
Bibliography note
Includes bibliographies and indexes
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • How advertising works at contact / Rajeev Batra, Michael L. Ray -- Affective and cognitive antecedents of attitude toward the ad : a conceptual framework / Richard J. Lutz -- The influence of affective reactions to advertising : direct and indirect mechanisms of attitude change / Danny L. Moore, J. Wesley Hutchinson -- Central and peripheral routes to persuasion : the role of message repetition / John T. Cacioppo, Richard E. Petty -- Conceptual and methodological issues in examining the relationship between consumer memory and judgment / Meryl Lichtenstein, Thomas K. Srull -- The relationship between advertising recall and persuasion : an experimental investigation / Ann E. Beattie, Andrew A. Mitchell -- A reliable sleeper effect in persuasion : implications for opinion change theory and research / Anthony R. Pratkanis, Anthony G. Greenwald -- Online cognitive processing of television / Daniel R. Anderson -- EEG activity reflects the content of commercials / Linda F. Alwitt -- Cognitive theory and audience involvement / Anthony G. Greenwald, Clark Leavitt
  • The effect of people/product relationships on advertising processing / Peter Cushing, Melody Douglas-Tate -- Understanding consumers' cognitive structures : the relationship of levels of abstraction to judgments of psychological distance and preference / Thomas J. Reynolds, Jonathan Gutman, John A. Fiedler
Dimensions
24 cm
Extent
ix, 305 pages
Isbn
9780898595154
Lccn
84028773
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)11599264
  • (OCoLC)ocm11599264

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