The Resource Public communication campaigns, editors, Ronald E. Rice, Charles K. Atkin

Public communication campaigns, editors, Ronald E. Rice, Charles K. Atkin

Label
Public communication campaigns
Title
Public communication campaigns
Statement of responsibility
editors, Ronald E. Rice, Charles K. Atkin
Contributor
Subject
Language
eng
Summary
In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun protection, organ donation, human rights, social norms, corporate social responsibility, condom use, ocean sustainability, fear messages, and digital games. Classic chapters include updates on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology. -- Publisher website
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HM1226
LC item number
.P83 2013
Literary form
non fiction
Nature of contents
bibliography
NLM call number
WA 590 R497p 2013
http://library.link/vocab/relatedWorkOrContributorName
  • Rice, Ronald E
  • Atkin, Charles K
http://library.link/vocab/subjectName
  • Publicity
  • Advertising, Public service
  • Public relations
  • Advocacy advertising
  • Publicité
  • Communication
  • Communication de masse
  • Marketing
  • Intérêt public
  • Education sanitaire
  • Santé publique
  • Comportement social
  • Etudes de cas
  • Manuels
  • Advertising, Public service
  • Advocacy advertising
  • Public relations
  • Publicity
Label
Public communication campaigns, editors, Ronald E. Rice, Charles K. Atkin
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Guidelines for formative evaluation research in campaign design
  • Charles K. Atkin. Vicki Freimuth
  • Systems based evaluation planning model for health communication campaigns in developing countries
  • Ronald E. Rice, Dennis Foote
  • Evaluating communication campaigns
  • Thomas V. Valente, Patchareeya P. Kwan
  • Communication campaign effectiveness and effects : some critical distinctions
  • Charles T. Salmon, Lisa Murray-Johnson
  • How effective are mediated health campaigns? A synthesis of meta analyses
  • Leslie B. Snyder, Jessica M. LaCroix
  • Overview and history.
  • Theory foundations.
  • McGuire's classic input output framework for constructing persuasive messages
  • William J. McGuire
  • Sense making methodology as an approach to understanding and designing for campaign audiences : a turn to communicating communicatively
  • Brenda Dervin, Lois Foreman-Wernet
  • Inducing fear as a public communication strategy
  • Marco C. Yzer, Brian G. Southwell, Michael T. Stephenson
  • Truth in advertising : social norms marketing campaigns to reduce college student drinking
  • William Dejong, Sandi W. Smith
  • Applying theory and evaluation.
  • Theory and principles of public communication campaigns
  • Go Sun Smart campaign : achieving individual and organizational change for occupational sun protection
  • David B. Buller ... [et.al]
  • Mass media campaign to increase condom use among high sensation seeking and impulsive decision making young adults
  • Philip C. Palmgreen, Seth M. Noar, Rick S. Zimmerman
  • Public communication campaigns to promote organ donation : theory, design, and implementation
  • Susan E. Morgan
  • Transdisciplinary approaches for twenty first century ocean sustainability communication
  • Ronald E. Rice, Julie A. Robinson
  • Sociocognitive approaches for AIDS prevention : explicating the role of risk perceptions and efficacy beliefs in Malawi
  • Rajiv M. Rimal, Rupali Limaye
  • Charles K. Atkin, Ronald E. Rice
  • Corporate social responsibility campaigns : what do they tell us about organization public relationships?
  • Maureen Taylor
  • Designing digital games, social media, and mobile technologies to motivate and support health behavior change
  • Debra A. Lieberman
  • Community partnership strategies in health campaigns
  • Neil Bracht, Ronald E. Rice
  • Closing the gaps in practice and in theory : evaluation of the scrutinize HIV campaign in South Africa
  • D. Lawrence Kincaid ... [et.al]
  • Rising tide of entertainment education in communication campaigns
  • Arvind Singhal, Hua Wang, Everett M. Rogers
  • Public communication campaigns : the American experience
  • Putting policy into health communication : the role of media advocacy
  • Lori Dorfman, Lawrence Wallack
  • William Paisley, Charles K. Atkin
  • Why can't we sell human rights like we sell soap?
  • Robert C. Hornik
  • Design and evaluation.
Dimensions
24 cm
Edition
4th ed.
Extent
xiii, 376 pages
Isbn
9781412987707
Isbn Type
(pbk.)
Lccn
2011048277
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)765486173
  • (OCoLC)ocn765486173
Label
Public communication campaigns, editors, Ronald E. Rice, Charles K. Atkin
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Guidelines for formative evaluation research in campaign design
  • Charles K. Atkin. Vicki Freimuth
  • Systems based evaluation planning model for health communication campaigns in developing countries
  • Ronald E. Rice, Dennis Foote
  • Evaluating communication campaigns
  • Thomas V. Valente, Patchareeya P. Kwan
  • Communication campaign effectiveness and effects : some critical distinctions
  • Charles T. Salmon, Lisa Murray-Johnson
  • How effective are mediated health campaigns? A synthesis of meta analyses
  • Leslie B. Snyder, Jessica M. LaCroix
  • Overview and history.
  • Theory foundations.
  • McGuire's classic input output framework for constructing persuasive messages
  • William J. McGuire
  • Sense making methodology as an approach to understanding and designing for campaign audiences : a turn to communicating communicatively
  • Brenda Dervin, Lois Foreman-Wernet
  • Inducing fear as a public communication strategy
  • Marco C. Yzer, Brian G. Southwell, Michael T. Stephenson
  • Truth in advertising : social norms marketing campaigns to reduce college student drinking
  • William Dejong, Sandi W. Smith
  • Applying theory and evaluation.
  • Theory and principles of public communication campaigns
  • Go Sun Smart campaign : achieving individual and organizational change for occupational sun protection
  • David B. Buller ... [et.al]
  • Mass media campaign to increase condom use among high sensation seeking and impulsive decision making young adults
  • Philip C. Palmgreen, Seth M. Noar, Rick S. Zimmerman
  • Public communication campaigns to promote organ donation : theory, design, and implementation
  • Susan E. Morgan
  • Transdisciplinary approaches for twenty first century ocean sustainability communication
  • Ronald E. Rice, Julie A. Robinson
  • Sociocognitive approaches for AIDS prevention : explicating the role of risk perceptions and efficacy beliefs in Malawi
  • Rajiv M. Rimal, Rupali Limaye
  • Charles K. Atkin, Ronald E. Rice
  • Corporate social responsibility campaigns : what do they tell us about organization public relationships?
  • Maureen Taylor
  • Designing digital games, social media, and mobile technologies to motivate and support health behavior change
  • Debra A. Lieberman
  • Community partnership strategies in health campaigns
  • Neil Bracht, Ronald E. Rice
  • Closing the gaps in practice and in theory : evaluation of the scrutinize HIV campaign in South Africa
  • D. Lawrence Kincaid ... [et.al]
  • Rising tide of entertainment education in communication campaigns
  • Arvind Singhal, Hua Wang, Everett M. Rogers
  • Public communication campaigns : the American experience
  • Putting policy into health communication : the role of media advocacy
  • Lori Dorfman, Lawrence Wallack
  • William Paisley, Charles K. Atkin
  • Why can't we sell human rights like we sell soap?
  • Robert C. Hornik
  • Design and evaluation.
Dimensions
24 cm
Edition
4th ed.
Extent
xiii, 376 pages
Isbn
9781412987707
Isbn Type
(pbk.)
Lccn
2011048277
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)765486173
  • (OCoLC)ocn765486173

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