The Resource Public relations in the nonprofit sector : theory and practice, edited by Richard D. Waters

Public relations in the nonprofit sector : theory and practice, edited by Richard D. Waters

Label
Public relations in the nonprofit sector : theory and practice
Title
Public relations in the nonprofit sector
Title remainder
theory and practice
Statement of responsibility
edited by Richard D. Waters
Contributor
Subject
Language
eng
Member of
Cataloging source
NhCcYBP
Index
index present
LC call number
HD62.6
LC item number
.P83 2015
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1976-
http://library.link/vocab/relatedWorkOrContributorName
  • Waters, Richard D.
  • ProQuest (Firm)
Series statement
Routledge research in public relations
Series volume
6
http://library.link/vocab/subjectName
  • Nonprofit organizations
  • Fund raising
  • Nonprofit organizations
Label
Public relations in the nonprofit sector : theory and practice, edited by Richard D. Waters
Instantiates
Publication
Note
Description based on print version record
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Part I: Strategic management of nonprofit organizations -- A fractured glass ceiling in fundraising? Examining the careers of minority healthcare fundraisers using role theory / Natalie T.J. Tindall, Richard D. Waters, and Kathleen S. Kelly -- Relying on divine intervention? An analysis of church crisis management plans / Hilary Fussell Sisco, Randi Plake, and Erik L. Collins -- PR capacity on nonprofit boards / Timothy Penning -- The billion-dollar question: Examining the extent of fundraising encroachment on public relations in higher education / Christopher Wilson and Sarabdeep K. Kochhar -- Alumni commitment, organization -- public relationships, and ethics / Shannon A. Bowen and Diana C. Sisson -- Race for crisis control: Attitudes and giving responses after Susan G. Komen for the Cure pulled Planned Parenthood funding / Emily S. Kinsky, R. Nicholas Gerlich, Kristina Drumheller, and Marc Sollosy -- Part II: Stakeholder relations -- New dimensions in relationship management: Exploring gender and inclusion in the nonprofit organization -- Volunteer relationship / Denise Sevick Bortree -- Navigation and grounded communication: Grassroots strategies for public relations practitioners working with underserved communities / Jennifer Vardeman-Winter -- The academy for civic professionalism: A case study in relationship management and stakeholder engagement / Brigitta R. Brunner and Giovanna Summerfield -- Building mutually beneficial relationships: Recommended best practices for online grant making procedures / Giselle A. Auger -- Disaster public affairs training: A test of the crisis-adaptive public information model / J. Suzanne Horsley -- Part III: Public awareness and advocacy -- Legitimation strategies in radical activist issues management: Congressional testimony of the AIDS coalition to unleash power (ACT UP) / Erich J. Sommerfeldt and Sifan Xu -- The Cape Wind debate: Framing by energy activist groups and frame salience for active online audiences / Ben Benson and Bryan H. Reber -- The influence of message source and cultivation strategies in a nonprofit public relations context / Liz Gardner, Trent Seltzer, Andrea L. Phillips, and Rachel E. Page -- Public relations for the next generation: An historical perspective on activism on behalf of children's broadcasting initiatives / Rachel Kovacs -- Digging for Victory Gardens: A comparative analysis of the U.K. and U.S. World War II gardening campaigns / Cheryl Ann Lambert -- Part IV: New media challenges and opportunities -- Tweeting charities: Perceptions, resources, and effective Twitter practices for the nonprofit sector / Jeanine D. Guidry, Gregory D. Saxton, and Marcus Messner -- Nonprofits' use of Facebook: An examination of organizational message strategies / Moonhee Cho and Tiffany Schweickart -- Compassion international and Pinterest: Developing brand personality and demonstrating stewardship through visuals / Carolyn Mae Kim and John Keeler -- Foundations: Creating social change through technological innovation / Geah Pressgrove and Brooke Weberling McKeever
Dimensions
unknown
Extent
1 online resource.
Form of item
online
Isbn
9781317636915
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
40024657101
Reproduction note
Electronic reproduction.
Specific material designation
remote
Stock number
12193797
System control number
(NhCcYBP)12193797
Label
Public relations in the nonprofit sector : theory and practice, edited by Richard D. Waters
Publication
Note
Description based on print version record
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Part I: Strategic management of nonprofit organizations -- A fractured glass ceiling in fundraising? Examining the careers of minority healthcare fundraisers using role theory / Natalie T.J. Tindall, Richard D. Waters, and Kathleen S. Kelly -- Relying on divine intervention? An analysis of church crisis management plans / Hilary Fussell Sisco, Randi Plake, and Erik L. Collins -- PR capacity on nonprofit boards / Timothy Penning -- The billion-dollar question: Examining the extent of fundraising encroachment on public relations in higher education / Christopher Wilson and Sarabdeep K. Kochhar -- Alumni commitment, organization -- public relationships, and ethics / Shannon A. Bowen and Diana C. Sisson -- Race for crisis control: Attitudes and giving responses after Susan G. Komen for the Cure pulled Planned Parenthood funding / Emily S. Kinsky, R. Nicholas Gerlich, Kristina Drumheller, and Marc Sollosy -- Part II: Stakeholder relations -- New dimensions in relationship management: Exploring gender and inclusion in the nonprofit organization -- Volunteer relationship / Denise Sevick Bortree -- Navigation and grounded communication: Grassroots strategies for public relations practitioners working with underserved communities / Jennifer Vardeman-Winter -- The academy for civic professionalism: A case study in relationship management and stakeholder engagement / Brigitta R. Brunner and Giovanna Summerfield -- Building mutually beneficial relationships: Recommended best practices for online grant making procedures / Giselle A. Auger -- Disaster public affairs training: A test of the crisis-adaptive public information model / J. Suzanne Horsley -- Part III: Public awareness and advocacy -- Legitimation strategies in radical activist issues management: Congressional testimony of the AIDS coalition to unleash power (ACT UP) / Erich J. Sommerfeldt and Sifan Xu -- The Cape Wind debate: Framing by energy activist groups and frame salience for active online audiences / Ben Benson and Bryan H. Reber -- The influence of message source and cultivation strategies in a nonprofit public relations context / Liz Gardner, Trent Seltzer, Andrea L. Phillips, and Rachel E. Page -- Public relations for the next generation: An historical perspective on activism on behalf of children's broadcasting initiatives / Rachel Kovacs -- Digging for Victory Gardens: A comparative analysis of the U.K. and U.S. World War II gardening campaigns / Cheryl Ann Lambert -- Part IV: New media challenges and opportunities -- Tweeting charities: Perceptions, resources, and effective Twitter practices for the nonprofit sector / Jeanine D. Guidry, Gregory D. Saxton, and Marcus Messner -- Nonprofits' use of Facebook: An examination of organizational message strategies / Moonhee Cho and Tiffany Schweickart -- Compassion international and Pinterest: Developing brand personality and demonstrating stewardship through visuals / Carolyn Mae Kim and John Keeler -- Foundations: Creating social change through technological innovation / Geah Pressgrove and Brooke Weberling McKeever
Dimensions
unknown
Extent
1 online resource.
Form of item
online
Isbn
9781317636915
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
40024657101
Reproduction note
Electronic reproduction.
Specific material designation
remote
Stock number
12193797
System control number
(NhCcYBP)12193797

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