The Resource Publicity on the Internet : creating successful publicity campaigns on the Internet and the commercial online services, Steve O'Keefe

Publicity on the Internet : creating successful publicity campaigns on the Internet and the commercial online services, Steve O'Keefe

Label
Publicity on the Internet : creating successful publicity campaigns on the Internet and the commercial online services
Title
Publicity on the Internet
Title remainder
creating successful publicity campaigns on the Internet and the commercial online services
Statement of responsibility
Steve O'Keefe
Creator
Subject
Language
eng
Summary
  • Publicity on the Internet is a detailed, nuts-and-bolts manual for building an online publicity juggernaut. It contains everything you need: step-by-step instructions, checklists, sample documents, links to incredible time-saving resources, and more. The text is highlighted with online marketing horror stories and spectacular successes. Publicity on the Internet shows you how to get attention for your products and services without getting scorched by online pyromaniacs
  • Who hate advertisers. If you want to reach the international marketplace of millions of Internet users and thousands of journalists - but you don't want to get flamed in the process - get Publicity on the Internet and get started today!
Action
committed to retain for EAST
Cataloging source
DLC
http://library.link/vocab/creatorDate
1959-
http://library.link/vocab/creatorName
O'Keefe, Steve
Illustrations
illustrations
Index
index present
LC call number
HM263
LC item number
.O5925 1997
Literary form
non fiction
http://library.link/vocab/subjectName
  • Internet in publicity
  • Internet advertising
  • Internet dans la publicité
  • Publicité sur Internet
  • Internet advertising
  • Internet in publicity
  • Communicatie
  • Public relations
  • Internet
  • Internet
  • Kommunikation
  • Unternehmen
  • Öffentlichkeitsarbeit
Label
Publicity on the Internet : creating successful publicity campaigns on the Internet and the commercial online services, Steve O'Keefe
Link
https://archive.org/details/publicityoninter00okee
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Ch. 1. The Power of Internet Publicity -- Ch. 2. Who's Online? -- Ch. 3. Basic Tools And Techniques -- Ch. 4. The Registration Campaign -- Ch. 5. The Linkage Campaign -- Ch. 6. E-Mail News Releases -- Ch. 7. Announcements -- Ch. 8. Document Transfers -- Ch. 9. Online Appearances -- Ch. 10. Contests and Other Fancy Promotions -- Ch. 11. Firefighting and Follow-Up -- Ch. 12. Internet Publicity Resources -- Appendix. What's on the Web Site
Dimensions
24 cm
Extent
xiii, 401 pages
Isbn
9780471161752
Lccn
96032539
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)35209412
  • (OCoLC)ocm35209412
Label
Publicity on the Internet : creating successful publicity campaigns on the Internet and the commercial online services, Steve O'Keefe
Link
https://archive.org/details/publicityoninter00okee
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Ch. 1. The Power of Internet Publicity -- Ch. 2. Who's Online? -- Ch. 3. Basic Tools And Techniques -- Ch. 4. The Registration Campaign -- Ch. 5. The Linkage Campaign -- Ch. 6. E-Mail News Releases -- Ch. 7. Announcements -- Ch. 8. Document Transfers -- Ch. 9. Online Appearances -- Ch. 10. Contests and Other Fancy Promotions -- Ch. 11. Firefighting and Follow-Up -- Ch. 12. Internet Publicity Resources -- Appendix. What's on the Web Site
Dimensions
24 cm
Extent
xiii, 401 pages
Isbn
9780471161752
Lccn
96032539
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)35209412
  • (OCoLC)ocm35209412

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