The Resource Race for the world : strategies to build a great global firm, Lowell Bryan [and others]

Race for the world : strategies to build a great global firm, Lowell Bryan [and others]

Label
Race for the world : strategies to build a great global firm
Title
Race for the world
Title remainder
strategies to build a great global firm
Statement of responsibility
Lowell Bryan [and others]
Contributor
Subject
Language
eng
Summary
This book focuses on new and useful ways of thinking about strategy in the integrating world economy. What will it take to win in markets and industries that are fundamentally changing and evolving? The key to success, say the authors, lies in owning and leveraging superior intangible assets - talent, knowledge, brands, relationships, and reputation. Examples of early leaders in the global game, reveal how winning players mobilize their intangible assets in a coherent strategy for an integrated global economic arena. Race for the World shows managers and strategies that market leaders must approach the unfamiliarity and uncertainty of the new economy not as a problem to avoid, but as an opportunity to shape their company's future - and shows them how to do so
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HD62.4
LC item number
.R33 1999
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Bryan, Lowell L
http://library.link/vocab/subjectName
  • International business enterprises
  • International economic integration
  • Entreprises multinationales
  • Intégration économique internationale
  • International business enterprises
  • International economic integration
  • Internationale ondernemingen
  • Strategisch management
  • Internationalisatie
Label
Race for the world : strategies to build a great global firm, Lowell Bryan [and others]
Link
https://archive.org/details/raceforworldstra00brya
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 311-335) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The race. The transition economy ; Running the race ; Midgame strategies ; Keeping control of your destiny -- Winning the race. The nature of the challenge ; A strategy for the transition economy ; Building intangible capital ; Winning the world through slivers ; Cross-geographic arbitrage ; Strategy once more ; Shaping the future
Dimensions
24 cm
Extent
xviii, 364 pages
Isbn
9780875848464
Isbn Type
(alk. paper)
Lccn
99018401
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)40776904
  • (OCoLC)ocm40776904
Label
Race for the world : strategies to build a great global firm, Lowell Bryan [and others]
Link
https://archive.org/details/raceforworldstra00brya
Publication
Bibliography note
Includes bibliographical references (p. 311-335) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The race. The transition economy ; Running the race ; Midgame strategies ; Keeping control of your destiny -- Winning the race. The nature of the challenge ; A strategy for the transition economy ; Building intangible capital ; Winning the world through slivers ; Cross-geographic arbitrage ; Strategy once more ; Shaping the future
Dimensions
24 cm
Extent
xviii, 364 pages
Isbn
9780875848464
Isbn Type
(alk. paper)
Lccn
99018401
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)40776904
  • (OCoLC)ocm40776904

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