The Resource Rhetorical and critical approaches to public relations, edited by Elizabeth L. Toth, Robert L. Heath

Rhetorical and critical approaches to public relations, edited by Elizabeth L. Toth, Robert L. Heath

Label
Rhetorical and critical approaches to public relations
Title
Rhetorical and critical approaches to public relations
Statement of responsibility
edited by Elizabeth L. Toth, Robert L. Heath
Contributor
Subject
Language
eng
Member of
Cataloging source
DLC
Index
index present
LC call number
HM263
LC item number
.R46 1992
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1941-
http://library.link/vocab/relatedWorkOrContributorName
  • Toth, Elizabeth L
  • Heath, Robert L.
http://library.link/vocab/subjectName
  • Public relations
  • Communication in marketing
  • Corporations
  • Relations publiques
  • Entreprises
  • Communication in marketing
  • Corporations
  • Public relations
  • Public relations
Label
Rhetorical and critical approaches to public relations, edited by Elizabeth L. Toth, Robert L. Heath
Instantiates
Publication
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • The case for pluralistic studies of public relations : rhetorical, critical, and systems perspectives / Elizabeth L. Toth -- The wrangle in the marketplace : a rhetorical perspective of public relations ; Critical perspectives on public relations / Robert L. Heath -- Toward the philosophy of public relations / Larissa A. Grunig -- Crisis management and the "paradigm case" / David M. Berg and Stephen Robb -- Perspectives on public relations history / Ron Pearson -- Public relations and public policy : the structuration of dominance in the information age / Oscar H. Gandy, Jr. -- The corporate person (re)presents itself / George Cheney -- Corporate communication and control / Charles Conrad -- The automic power industry and the NEW woman / George N.G. Dionisopoulos and Steven R. Goldzwig -- Trade associations : whose voice? whose vice? / James S. Measell
  • Smoking OR health : incremental erosion as a public interest group strategy / Celeste Michelle Condit and Deirdre Miora Condit -- White knights, poker games, and the invasion of the carpetbaggers : interpreting the sale of a professional sports franchise / Nick Trujillo -- The environment and the oil company : a semiotic analysis of Chevron's "people do" commercials / W. Marc Porter -- "The decision is yours" campaign : Planned Parenthood's character-istic argument of moral virtue / Denise M. Bostdorff -- Visions of critical studies of public relations / Robert L. Heath
Dimensions
24 cm.
Extent
xvi, 330 pages
Isbn
9780805804706
Lccn
91020591
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)23901813
  • (OCoLC)ocm23901813
Label
Rhetorical and critical approaches to public relations, edited by Elizabeth L. Toth, Robert L. Heath
Publication
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • The case for pluralistic studies of public relations : rhetorical, critical, and systems perspectives / Elizabeth L. Toth -- The wrangle in the marketplace : a rhetorical perspective of public relations ; Critical perspectives on public relations / Robert L. Heath -- Toward the philosophy of public relations / Larissa A. Grunig -- Crisis management and the "paradigm case" / David M. Berg and Stephen Robb -- Perspectives on public relations history / Ron Pearson -- Public relations and public policy : the structuration of dominance in the information age / Oscar H. Gandy, Jr. -- The corporate person (re)presents itself / George Cheney -- Corporate communication and control / Charles Conrad -- The automic power industry and the NEW woman / George N.G. Dionisopoulos and Steven R. Goldzwig -- Trade associations : whose voice? whose vice? / James S. Measell
  • Smoking OR health : incremental erosion as a public interest group strategy / Celeste Michelle Condit and Deirdre Miora Condit -- White knights, poker games, and the invasion of the carpetbaggers : interpreting the sale of a professional sports franchise / Nick Trujillo -- The environment and the oil company : a semiotic analysis of Chevron's "people do" commercials / W. Marc Porter -- "The decision is yours" campaign : Planned Parenthood's character-istic argument of moral virtue / Denise M. Bostdorff -- Visions of critical studies of public relations / Robert L. Heath
Dimensions
24 cm.
Extent
xvi, 330 pages
Isbn
9780805804706
Lccn
91020591
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)23901813
  • (OCoLC)ocm23901813

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