The Resource Selling war : a critical look at the military's PR machine, Steven J. Alvarez

Selling war : a critical look at the military's PR machine, Steven J. Alvarez

Label
Selling war : a critical look at the military's PR machine
Title
Selling war
Title remainder
a critical look at the military's PR machine
Statement of responsibility
Steven J. Alvarez
Creator
Author
Subject
Genre
Language
eng
Summary
"In the spring of 2004, army reservist and public affairs officer Steven J. Alvarez waited to be called up as the U.S. military stormed Baghdad and deposed Saddam Hussein. But soon after President Bush's famous PR stunt in which an aircraft carrier displayed the banner 'Mission Accomplished, ' the dynamics of the war shifted. Selling War recounts how the U.S. military lost the information war in Iraq by engaging the wrong audiences--that is, the Western media--by ignoring Iraqi citizens and the wider Arab population, and by paying mere lip service to the directive to 'Put an Iraqi face on everything.' In the absence of effective communication from the U.S. military, the information void was swiftly filled by Al Qaeda and, eventually, ISIS. As a result, efforts to create and maintain a successful, stable country were complicated and eventually frustrated. Alvarez couples his experiences as a public affairs officer in Iraq with extensive research on communication and government relations to expose why communications failed and led to the breakdown on the ground. A revealing glimpse into the inner workings of the military's PR machine, where personnel become stewards of presidential legacies and keepers of flawed policies, Selling War provides a critical review of the outdated communication strategies executed in Iraq. Alvarez's candid account demonstrates how a fundamental lack of understanding about how to wage an information war has led to the conditions we face now: the rise of ISIS and the return of U.S. forces to Iraq"--
Member of
Assigning source
Provided by publisher
Biography type
contains biographical information
Cataloging source
DLC
http://library.link/vocab/creatorName
Alvarez, Steven J
Illustrations
  • illustrations
  • plates
Index
no index present
LC call number
DS79.767.P83
LC item number
A48 2016
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Alvarez, Steven J
  • United States
  • Iraq War, 2003-2011
  • Iraq War, 2003-2011
  • United States
  • Public relations and politics
  • Communication in politics
  • Mass media
  • Information warfare
  • Information warfare
  • HISTORY
  • Alvarez, Steven J
  • United States
  • Iraq War (2003-2011)
  • Armed Forces
  • Armed Forces
  • Communication in politics
  • Information warfare
  • Mass media
  • Public opinion
  • Public relations and politics
  • Iraq
  • United States
Label
Selling war : a critical look at the military's PR machine, Steven J. Alvarez
Instantiates
Publication
Copyright
Contributor
Donor
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Al-Jazeera
  • Fallujah
  • Public Affairs
  • Western Media
  • Epilogue
  • Insulation
  • The Coalition Provisional Authority Days
  • The Iraqi Face
  • The Blog of War
  • David versus Goliath
  • Iraqi Media Team
  • Training the Iraqi Ministries
  • Arab Media
Dimensions
24 cm
Extent
xxi, 345 pages, 9 unnumbered pages of plates
Isbn
9781612347721
Lccn
2015037891
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Note
Howard Gotlieb Archival Research Center’s copy gift of Dan Rather ; includes material on Dan Rather.
Other physical details
illustrations
System control number
  • (OCoLC)928607795
  • (OCoLC)ocn928607795
Label
Selling war : a critical look at the military's PR machine, Steven J. Alvarez
Publication
Copyright
Contributor
Donor
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Al-Jazeera
  • Fallujah
  • Public Affairs
  • Western Media
  • Epilogue
  • Insulation
  • The Coalition Provisional Authority Days
  • The Iraqi Face
  • The Blog of War
  • David versus Goliath
  • Iraqi Media Team
  • Training the Iraqi Ministries
  • Arab Media
Dimensions
24 cm
Extent
xxi, 345 pages, 9 unnumbered pages of plates
Isbn
9781612347721
Lccn
2015037891
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Note
Howard Gotlieb Archival Research Center’s copy gift of Dan Rather ; includes material on Dan Rather.
Other physical details
illustrations
System control number
  • (OCoLC)928607795
  • (OCoLC)ocn928607795

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