The Resource Single market Europe : opportunities and challenges for business, [edited by] Spyros G. Makridakis and associates

Single market Europe : opportunities and challenges for business, [edited by] Spyros G. Makridakis and associates

Label
Single market Europe : opportunities and challenges for business
Title
Single market Europe
Title remainder
opportunities and challenges for business
Statement of responsibility
[edited by] Spyros G. Makridakis and associates
Contributor
Subject
Genre
Language
eng
Member of
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HC241.2
LC item number
.M2376 1991
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Makridakis, Spyros G
  • Insead
http://library.link/vocab/subjectName
  • European Economic Community
  • European Economic Community
  • Europäische Gemeinschaften
  • Europäische Gemeinschaften
  • Europe
  • European Economic Community countries
  • Europe
  • Europe
  • Europe 1992
  • Finance
  • Commerce
  • Europe 1992
  • Finance
  • International economic integration
  • Binnenmarkt
  • Binnenmarkt
  • Aufsatzsammlung
Label
Single market Europe : opportunities and challenges for business, [edited by] Spyros G. Makridakis and associates
Instantiates
Publication
Note
"Published in collaboration with INSEAD, Fontainebleau, France"--T.p. verso
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Evolution of the single market / Spyros G. Makridakis, Michelle Bainbridge -- Competition and competitors : how the European community compares with the United States and Japan / Spyros G. Makridakis -- Politics and economics : prospects for Gorbachev's Common European Market / Jonathan Story -- Pan-European marketing : combining product strength and geographical coverage / Robert Gogel, Jean-Claude Larréché -- New manufacturing strategies : taking advantage of uniform standards and alternative technologies / Arnoud De Meyer -- Aligning strategic demands and corporate capabilities / Yves Doz -- Seizing opportunities : the changing role of strategy in European companies / Dominique Héau -- Managing across cultures and national borders / André Laurent -- Identifying management talent for a Pan-European environment / Manfred Kets de Vries, Christine Mead
  • Understanding the European consumer myths and realities / Pierre Valette-Florence -- Appreciating the diversity of the single market community / Michelle Bainbridge, Spyros G. Makridakis -- Forging a financial and monetary union / Charles Wyplosz -- Integrating and legislating rapid changes in the financial services industry / Gabriel Hawawini, Eric J. Rajendra -- The impact of the single market on European business : a case study / Bernard Majani, Danielle Majani -- Future challenges for single market Europe : feedback from business and government leaders / Spyros G. Makridakis
Dimensions
24 cm.
Edition
1st ed.
Extent
xxiv, 369 pages
Isbn
9781555423438
Lccn
90024419
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)22892827
Label
Single market Europe : opportunities and challenges for business, [edited by] Spyros G. Makridakis and associates
Publication
Note
"Published in collaboration with INSEAD, Fontainebleau, France"--T.p. verso
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Evolution of the single market / Spyros G. Makridakis, Michelle Bainbridge -- Competition and competitors : how the European community compares with the United States and Japan / Spyros G. Makridakis -- Politics and economics : prospects for Gorbachev's Common European Market / Jonathan Story -- Pan-European marketing : combining product strength and geographical coverage / Robert Gogel, Jean-Claude Larréché -- New manufacturing strategies : taking advantage of uniform standards and alternative technologies / Arnoud De Meyer -- Aligning strategic demands and corporate capabilities / Yves Doz -- Seizing opportunities : the changing role of strategy in European companies / Dominique Héau -- Managing across cultures and national borders / André Laurent -- Identifying management talent for a Pan-European environment / Manfred Kets de Vries, Christine Mead
  • Understanding the European consumer myths and realities / Pierre Valette-Florence -- Appreciating the diversity of the single market community / Michelle Bainbridge, Spyros G. Makridakis -- Forging a financial and monetary union / Charles Wyplosz -- Integrating and legislating rapid changes in the financial services industry / Gabriel Hawawini, Eric J. Rajendra -- The impact of the single market on European business : a case study / Bernard Majani, Danielle Majani -- Future challenges for single market Europe : feedback from business and government leaders / Spyros G. Makridakis
Dimensions
24 cm.
Edition
1st ed.
Extent
xxiv, 369 pages
Isbn
9781555423438
Lccn
90024419
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)22892827

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