The Resource Small Town Tourism in South Africa, by Ronnie Donaldson, (electronic resource)

Small Town Tourism in South Africa, by Ronnie Donaldson, (electronic resource)

Label
Small Town Tourism in South Africa
Title
Small Town Tourism in South Africa
Statement of responsibility
by Ronnie Donaldson
Creator
Contributor
Author
Provider
Subject
Language
eng
Summary
This book investigates small town tourism development in South Africa taking into account the most common strategies: branding, promotion, festivals and theming. The contents of the book resonate with the intersection of the power elite and their impacts on small town tourism. Because the book focuses on small town geographies in South Africa, the literature on small town tourism in the country is reviewed in Chapter 2 to provide a contextual background. Each subsequent chapter begins with an overview of international literature to give the conceptual context of the case studies each chapter explores. In Chapter 3 the concept of small town tourism branding is illustrated by an exploration of the Richmond book town. In Chapter 4 the branding theme is probed further in an investigation of two winners of the Kwêla Town of the Year competition namely Fouriesburg and De Rust. Chapter 5 documents the branding of Sedgefield through its proclamation as Africa’s first Cittaslow (slow town), a process driven by the local power elite to the exclusion of town’s poor who have no understanding of the intentions of the Cittaslow movement and its potential benefits for the town. Chapter 6 is a case study of Greyton’s tourism-led rural gentrification by which a small town has transformed in three decades to become a sought after place of residence for elite inmigrants so making the town a jewel tourism destination while reinforcing racial segregation. Because festivals and events - creations of the wealthy - have made significant financial contributions to small towns, Chapter 7 considers festivals and events as strategies to market and brand small towns in a particular way. Case studies of the economic impacts of festivals on small towns are assessed and the assessment methodologies used are critiqued. Chapter 8 provides a synthesis by drawing on the thesis of the urban growth machine by power elites
Member of
http://library.link/vocab/creatorName
Donaldson, Ronnie
Image bit depth
0
LC call number
GF125
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
SpringerLink
Series statement
The Urban Book Series,
http://library.link/vocab/subjectName
  • Geography
  • Tourism
  • Management
  • Urban geography
  • Human geography
  • Geography
  • Urban Geography / Urbanism (inc. megacities, cities, towns)
  • Human Geography
  • Tourism Management
Label
Small Town Tourism in South Africa, by Ronnie Donaldson, (electronic resource)
Instantiates
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction: small towns in context -- A decade of small town tourism research in South Africa (2007 - 2016) -- In the name of tourism: Developing an image and brand - the case of the Richmond book town -- Some more branding: ‘National Town of the Year’ as stimulus for tourism growth -- Cittaslow: going nowhere slowly? -- Rural (small town) tourism-led gentrification -- And then there was another festival -- Conclusion: The power behind tourism development.
Dimensions
unknown
Extent
XIII, 180 p. 30 illus., 20 illus. in color.
File format
multiple file formats
Form of item
electronic
Isbn
9783319680880
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-319-68088-0
Other physical details
online resource.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(DE-He213)978-3-319-68088-0
Label
Small Town Tourism in South Africa, by Ronnie Donaldson, (electronic resource)
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction: small towns in context -- A decade of small town tourism research in South Africa (2007 - 2016) -- In the name of tourism: Developing an image and brand - the case of the Richmond book town -- Some more branding: ‘National Town of the Year’ as stimulus for tourism growth -- Cittaslow: going nowhere slowly? -- Rural (small town) tourism-led gentrification -- And then there was another festival -- Conclusion: The power behind tourism development.
Dimensions
unknown
Extent
XIII, 180 p. 30 illus., 20 illus. in color.
File format
multiple file formats
Form of item
electronic
Isbn
9783319680880
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-319-68088-0
Other physical details
online resource.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(DE-He213)978-3-319-68088-0

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