The Resource Social media and integrated marketing communication : a rhetorical approach, Jeanne M. Persuit, (electronic resource)

Social media and integrated marketing communication : a rhetorical approach, Jeanne M. Persuit, (electronic resource)

Label
Social media and integrated marketing communication : a rhetorical approach
Title
Social media and integrated marketing communication
Title remainder
a rhetorical approach
Statement of responsibility
Jeanne M. Persuit
Creator
Contributor
Provider
Subject
Genre
Language
eng
Summary
Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC
Cataloging source
N$T
http://library.link/vocab/creatorDate
1973-
http://library.link/vocab/creatorName
Persuit, Jeanne M.
Index
index present
LC call number
HF5415.123
LC item number
.P477 2013eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
ebrary
http://library.link/vocab/subjectName
  • Communication in marketing
  • Marketing
  • Social media
  • Communication
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Communication in marketing
  • Communication
  • Marketing
  • Social media
Label
Social media and integrated marketing communication : a rhetorical approach, Jeanne M. Persuit, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Social media as rhetoric and communication -- A history and philosophy of integrated marketing communication (IMC) -- Social media, IMC, and rhetorical decorum -- Social media, IMC, and the audience -- Social media, IMC, and communication ethics
Dimensions
unknown
Extent
1 online resource (pages cm)
Form of item
online
Isbn
9780739171141
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
(YBP)10737075
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (OCoLC)853455238
  • (OCoLC)ocn853455238
Label
Social media and integrated marketing communication : a rhetorical approach, Jeanne M. Persuit, (electronic resource)
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Social media as rhetoric and communication -- A history and philosophy of integrated marketing communication (IMC) -- Social media, IMC, and rhetorical decorum -- Social media, IMC, and the audience -- Social media, IMC, and communication ethics
Dimensions
unknown
Extent
1 online resource (pages cm)
Form of item
online
Isbn
9780739171141
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
(YBP)10737075
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (OCoLC)853455238
  • (OCoLC)ocn853455238

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